Back in Aug 2016, I started creating content to share my experiences as an entrepreneur.
Over 3 years I had put out 1,200+ hours of content - posting every week without fail.
Little did I know that something I started almost 4 years back would give my life an entirely new direction.
At the end of 2019, my biggest platform was LinkedIn with ~700K followers.
In Jan 2020, I decided to build a team that would help me with the content.
I ran a month long recruitment drive to hire a team of interns.
It comprised 4 detailed rounds - starting with my loved 20 questions, then an assignment, then a WhatsApp video round and finally F2F.
Through 1,200+ applications, I finally selected 6 profiles, starting March.
I am a firm believer in @peterthiel's one task, one person philosophy
So the team was structured such that everyone was responsible for ONLY one task
1. Content ideas 2. Videography 3. Video editing 4. LinkedIn (+TikTok) distribution 5. FB+IG distribution 6. YouTube distribution
Today the team comprises 10 interns.
3 of them have full-time jobs
4 of them are students
3 of them are freelancers
All of them are paid the same fixed stipend (10k) - paid in advance (not end of the month)
+ 10% of the brand income every qtr is shared equally as variable
They are spread across the country
Delhi NCR
Kolkata
Pune
Manipal
Jodhpur
Coimbatore
Through fixed + variable an intern stands to earn almost 2L a year, working for 10-15 hours a week!
Here they are
We call ourselves wariCrew :))
I believe creativity is a process and not some spark of brilliance that comes at unannounced times!
So we create our content as a process 1. I shoot an hour of content every Tue 2. Wed it is categorized and shared with subtitle agency + video editors + graphic designers
3. They get a week to work on them 4. Over a week, this hour of video content is converted into 80+ unique content types to be distributed across 7 different platforms 5. By next Sunday, I review all of it 6. By Monday, the team schedules the content
The same "boring" process clinically executed every week!
There is no magic wand to this, no secret sauce, no holy grail.
It is just showing up and doing the same thing over and over again, and tracking progress.
Every Monday, we catch up as a team and have a Weekly-business-review (WBR)
We go over every platform's performance, what worked, what didn't.
This takes 30 mins
For the next 30 mins one of us asks a question that everyone has to answer. Our attempt at replicating office chats!
Every platform is unique in its audience, demographic and thus requires constant context switching.
This is where most of the time and planning goes, at my end.
I spend less than 2 hours a week creating content and about 5X preparing - by reading, engaging with the audience.
I also spend a huge amount every month on software.
My usual statement to wariCrew is - you are not daily wage laborers.
You are people who have been selected for your skills and judgment.
DO NOT WASTE TIME doing things that a computer can do for you.
The team also has an unlimited budget for ANY training they wish to go through, that will help them do their job faster, better.
The biggest thing for me is that I LOVE DOING THIS.
Frankly, I do not have any better answer than the fact that I truly enjoy helping people.
And everytime I get such responses, I cannot help but feel grateful for being able to do this.
I am blessed that content comes naturally to me.
I joke that I am living such an envious life where the perceived effort of what I do is quite high (people think I live my life 24x7 online) when the actual effort is quite low (I work less than 10 hours a week on this!)
Where will this take me?
I think I have some ideas.
What do I want to get out of this?
Help people make choices in life from a point of awareness and not ignorance.
Everything that we do at wariCrew is shared in this document - which is free for you to consume, download, share and replicate.
I truly feel that people have so much to offer and I wish more people shared!
Almanack of Naval Ravikant
What a stunning and thoughtful compilation of @naval's work and words.
I predict that this is going to define a new industry - curating public content of thought leaders and converting them into books.
Waking Up: Search for spirituality without religion @SamHarris provoked me through this book and offered me, an atheist, a lot to think about.
Pick up his works!
This is one of my favorite real-life stories from my life
Several year back, I used to take a course at an MBA school
And the final exam of that course was:
"List at least 3 things you have learnt from this course"
Over 4 years, some 120 students took this exam.
Only 6 passed.
How does one "fail" such an exam?
The reason was because everyone except those 6 students listed EXACTLY 3 things they learnt in the course.
When my question was "List AT LEAST 3 things that you have learnt from this course"
I tricked the students into believing a definition of success that I created for them - List 3 and you are successful.
And they stopped at that.
Stopped at the minimum expected from us.
Seeking help is the most fundamental way of learning.
When we think of seeking help, we mostly think people.
But if we broaden the definition, it becomes obvious that we can seek help from anything.
Books, videos, tools.
The key is "what are you seeking help for"
I am privileged to be in a spot where a lot of people reach out seeking help.
Over the last few years, here are some very avoidable mistakes I have regularly observed people make.