Choosing WHAT you work on is 10x as important as how hard you work.
Out of college I could have got a job in NYC like everyone else for (relatively) good money.
I never would have left corporate america.
Instead we bought a $1500 cargo van and traded our time for money doing work that was “below” most of our Ivy League buddies for a few years.
Not saying it’s always a good call to do manual labor vs join a growing company.
But we saw value where others didn’t, delayed the gratification and I paid off.
We made similar decisions when in the company. We could spend our time moving boxes and telling our employees to move over and let us do the hard stuff.
Instead we got uncomfortable, delegated, and did the hard stuff (mentally) to grow and build a healthy company.
Too many small biz owners procrastinate the hard stuff like hiring, training, building processes.
Then you’re stuck with a job you built for yourself that if you compared to working for somebody else it’s 2x the risk and not enough money.
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