Advice I wish someone gave me to start 2020:
1. "Own your platform" is bad advice (in the beginning.)
I spent months writing a weekly newsletter and weekly blog post on my own website that nobody read.
Instead, leverage platform algorithms to distribute your ideas at scale.
1. "Own your platform" is bad advice (in the beginning.)
I spent months writing a weekly newsletter and weekly blog post on my own website that nobody read.
Instead, leverage platform algorithms to distribute your ideas at scale.
I wrote ~25 blog posts on my website and received 15,000 page views.
But my tweets received 3.6 million impressions (in just the last four months)
This is like launching an online store but refusing to use @Shopify because you want to "own your platform."
But my tweets received 3.6 million impressions (in just the last four months)
This is like launching an online store but refusing to use @Shopify because you want to "own your platform."
2. Publishing daily > publishing weekly.
Algorithms reward prolific production.
In the beginning, you want to get as many ideas out there as possible.
Writing a weekly blog post won't cut it.
Writing seven atomic essays > writing one weekly blog post.
Algorithms reward prolific production.
In the beginning, you want to get as many ideas out there as possible.
Writing a weekly blog post won't cut it.
Writing seven atomic essays > writing one weekly blog post.
3. Prioritize system design
Focus on creating seamless workflows for anything you do repeatedly.
Building systems to handle low-leverage tasks is good. This frees up time linearly.
But even better: build systems to handle high-leverage tasks. This frees up time exponentially.
Focus on creating seamless workflows for anything you do repeatedly.
Building systems to handle low-leverage tasks is good. This frees up time linearly.
But even better: build systems to handle high-leverage tasks. This frees up time exponentially.
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