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Uncle Bernbach Profile picture
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30 Dec 20, 14 tweets, 4 min read
A meta thread with all of threads I've done so far on influential work and people in advertising history. 👇👇👇
1) A thread with beautiful ads from the 1993 D&AD advertising annual.
2) A thread with highlights of the seminal 'Ogilvy in Advertising' book.
3) A thread featuring David Abbott's incredible advertising wisdom.
4) A thread about Mary Wells Lawrence, one of the most important figures in advertising history.
5) A thread with beautiful ads from the 1997 D&AD advertising annual.
6) A thread about the events that shaped the advertising industry in the 1960s.
7) A thread with the best advertising slogans of all time.
8) A thread about what I learned doing the Goodby & Silverstein Masterclass.
9) A thread about the evolution of McDonald's advertising.
10) A thread featuring Lee Clow's advertising wisdom.
11) A thread about the backstory of the amazing Coke 'Hilltop' advert.
12) A thread about the legendary copywriter Phyllis Robinson
13) A mega thread featuring Bill Bernbach's advertising wisdom.

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More from @unclebernbach

Uncle Bernbach Profile picture
23 Dec 20
A HUGE thread of Bill Bernbach’s incredible advertising wisdom.
Bill Bernbach is the father of modern advertising. Much of the current structure of the ad industry and the values we try to instill in our work were greatly influenced by him. Most of us wouldn’t be here if not for Bernbach.
1) “I warn you against believing that advertising is a science.”
Read 52 tweets
Uncle Bernbach Profile picture
2 Dec 20
How a delayed flight helped inspire one of the most popular advertising campaigns ever. A thread.
1) In 1971, Bill Backer was a Creative Director at McCann-Erickson working on the Coca-Cola account. He was on route to London to meet with the account’s music director Billy Davis. The two were to come up with a jingle for a Coke radio ad.
2) Backer got stranded in Shannon, Ireland, after his plane was forced to land due to a blanket of fog over London.
Read 25 tweets
Uncle Bernbach Profile picture
27 Nov 20
Phyllis Robinson helped start the Creative Revolution as part of the founding team at Doyle Dane Bernbach (DDB).

This is a thread about the story of her incredible creative mind. 🧵 Image
1) “She helped to make it possible for Doyle Dane Bernbach to have courage of it’s convictions, to know the difference between good creative work and mere creative acrobatics” said Bill Bernbach about Phyllis.
2) Robinson was born in New York in 1921, and graduated with a Bachelor of Arts degree from Barnard College in 1942 studying sociology. She landed her first job in advertising at Bresnick & Solomont in 1946.
Read 28 tweets
Uncle Bernbach Profile picture
20 Nov 20
Lee Clow is the ad legend behind the most incredible adverts Apple ever created, like ‘1984’ and ‘Think Different’. This is a thread with 20 of his most interesting thoughts on advertising and creative excellence.
1) "The job isn't to just do ads. The job is to find the soul of a brand, work a creative story and find rich, interesting ways to create it in the world. That means everything is media. Everything is an ad. The word 'advertising' makes it smaller than ambition."
2) "Shocking is easy. Shockingly brilliant, a bit more challenging."
Read 25 tweets
Uncle Bernbach Profile picture
4 Nov 20
I did the amazing Goodby & Silverstein advertising Masterclass so you don’t have to. Here’s a thread with 15 of the most interesting insights from the class.
Jeff Goodby and Rich Silverstein are advertising icons. They founded @GSP in 1983 and since then have created groundbreaking advertising campaigns for Nike, Polaroid, Budweiser and many other brands.
1) The insight that generated the famous 'Got Milk?' campaign evolved from the traditional “Milk is good for you” to “How horrible is when you run of milk?”.

The thinking was that the only time you notice the product is when you run out of it.

The first ad was made in 1993.
Read 17 tweets
Uncle Bernbach Profile picture
27 Oct 20
A brief tour of what happened in the advertising industry in the 60s. A thread.
#1
#2
Read 18 tweets

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