A HUGE thread of Bill Bernbach’s incredible advertising wisdom.
Bill Bernbach is the father of modern advertising. Much of the current structure of the ad industry and the values we try to instill in our work were greatly influenced by him. Most of us wouldn’t be here if not for Bernbach.
1) “I warn you against believing that advertising is a science.”
How a delayed flight helped inspire one of the most popular advertising campaigns ever. A thread.
1) In 1971, Bill Backer was a Creative Director at McCann-Erickson working on the Coca-Cola account. He was on route to London to meet with the account’s music director Billy Davis. The two were to come up with a jingle for a Coke radio ad.
2) Backer got stranded in Shannon, Ireland, after his plane was forced to land due to a blanket of fog over London.
Phyllis Robinson helped start the Creative Revolution as part of the founding team at Doyle Dane Bernbach (DDB).
This is a thread about the story of her incredible creative mind. 🧵
1) “She helped to make it possible for Doyle Dane Bernbach to have courage of it’s convictions, to know the difference between good creative work and mere creative acrobatics” said Bill Bernbach about Phyllis.
2) Robinson was born in New York in 1921, and graduated with a Bachelor of Arts degree from Barnard College in 1942 studying sociology. She landed her first job in advertising at Bresnick & Solomont in 1946.
Lee Clow is the ad legend behind the most incredible adverts Apple ever created, like ‘1984’ and ‘Think Different’. This is a thread with 20 of his most interesting thoughts on advertising and creative excellence.
1) "The job isn't to just do ads. The job is to find the soul of a brand, work a creative story and find rich, interesting ways to create it in the world. That means everything is media. Everything is an ad. The word 'advertising' makes it smaller than ambition."
2) "Shocking is easy. Shockingly brilliant, a bit more challenging."
I did the amazing Goodby & Silverstein advertising Masterclass so you don’t have to. Here’s a thread with 15 of the most interesting insights from the class.
Jeff Goodby and Rich Silverstein are advertising icons. They founded @GSP in 1983 and since then have created groundbreaking advertising campaigns for Nike, Polaroid, Budweiser and many other brands.
1) The insight that generated the famous 'Got Milk?' campaign evolved from the traditional “Milk is good for you” to “How horrible is when you run of milk?”.
The thinking was that the only time you notice the product is when you run out of it.