Online writers should serve three plates of ideas:

1) Samples: Quick ideas that grow your audience by giving people a taste of what you do.

2) Appetizers: Short articles that people can share and try out.

3) Main Course: Long-form essays that are the bedrock of your worldview.
Samples are like tweets. Make them small and publish all the time.

Appetizers should be fun and awaken the audience's appetite for your ideas.

Main courses should be unforgettable and of exceptional quality. They're the meat of your work, but people need time to get there.
Find a mix of samples, appetizers, and main courses that works for you.

As you do, you'll balance the consistency needed to grow an audience with the quality you need to deepen those relationships at scale.

"Practically, how does this strategy work for you?"

Samples: I tweet all the time, and published 114 email newsletters this year.

Appetizers: This year, I published 73 articles.

Main Course: I published two long-form essays this year — and both were written to be evergreen.

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More from @david_perell

1 Jan
Creatives have two kinds of working: open mode and closed mode.

Open mode: A state of unfocused play where you discover new ideas.

Closed mode: A state of focused work where you work towards a specific outcome.

Like breathing, you inhale in open mode and exhale in closed mode.
The problem with traditional productivity advice is that it doesn’t take open mode seriously. But that’s because closed mode is easier to define, and therefore, easier to write about.

Here’s how John Cleese of Monty Payton write about it.

(h/t @simonsarris) ImageImageImage
A couple years ago, @michael_nielsen said to me: “Being distracted is underrated as a goal. Being productive is overrated as a goal. Almost all the best ideas come out of being distracted and unproductive.”

Open and closed mode is a good articulation of why that’s insightful.
Read 7 tweets
28 Dec 20
Traditional fame sounds terrible, but Internet fame can be good.

Traditional Fame:

∙ Respected for image
∙ The media controls your distribution
∙ Mass-market

Internet Fame:

∙ Respected for ideas
∙ You control your distribution
∙ Niche market of like-minded people
We're moving into a stage where you can be internet famous *and* anonymous.

I've met many people who write anonymously on Twitter, and they have most of the upsides without the downsides of writing under your real name. Expect that to become more common.

perell.com/essay/why-you-…
Pursuing fame should come secondary to the work, as Jiddu Krishnamurti explains so beautifully in the paragraph below Image
Read 4 tweets
22 Dec 20
Instead of working harder, increase your productivity by operationalizing using as much of your work as possible. Then, delegate your recurring tasks.

Here’s a list of my operations checklists.
If you work for yourself, I strongly recommend reading this article from @nateliason. It’s called “The Personal Leverage Loop” and it’ll instantly change the way you think about your work.

Define, refine, automate, delegate.

nateliason.com/blog/personal-…
“How can I delegate my tasks?”

1) Outline the vision.
2) Share resources.
3) Describe your definition of done.

Source: profitfactory.com/360delegation/
Read 6 tweets
18 Dec 20
New website ✔️

perell.com
If there's one person who I have to thank for the site, it's the WordPress founder: @photomatt.

In July, I ran into him on a hike in the Bay Area and he encouraged me to join WordPress. Because of the serendipity, I got to work with his kick-ass team of designers and developers.
"Why the purple?"

We wanted something that was distinct, sophisticated, and instantly recognizable. Once we found the right shade of purple, we implemented it across the site. Doing so simplifies design decisions and nearly guarantees a cohesive look.

Read 5 tweets
17 Dec 20
We are all becoming citizens of the Internet
This paragraph from “The Sovereign Individual” has shaped by career strategy as much as anything I’ve read.

And especially this sentence: “The greatest source of wealth will be the ideas you have in your head."
David Bowie knew that we’d all become citizens of the Internet in 1999, in one of the history’s best predictive moments.
Read 4 tweets
7 Dec 20
Somebody should build the Sonos for home audio-video setups.

Here's what people need:

∙ High-definition camera
∙ Crisp audio quality
∙ Easy sound level management
∙ Bright, but soft lighting

It should be easy to set up, all without the tangled wires and usual complexity.
Remote work and home video production are growing trends, so you'll have a global market of people who just want something simple and easy-to-use.

But just like classic home audio setups, the standard solutions are expensive and confusing for average people.
If you want market research, here are my texts with a friend this morning.

I dealt with the exact same issues and still don't love my setup, even though I've spent a small fortune on it.
Read 4 tweets

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