Online writers should serve three plates of ideas:
1) Samples: Quick ideas that grow your audience by giving people a taste of what you do.
2) Appetizers: Short articles that people can share and try out.
3) Main Course: Long-form essays that are the bedrock of your worldview.
1) Samples: Quick ideas that grow your audience by giving people a taste of what you do.
2) Appetizers: Short articles that people can share and try out.
3) Main Course: Long-form essays that are the bedrock of your worldview.
Samples are like tweets. Make them small and publish all the time.
Appetizers should be fun and awaken the audience's appetite for your ideas.
Main courses should be unforgettable and of exceptional quality. They're the meat of your work, but people need time to get there.
Appetizers should be fun and awaken the audience's appetite for your ideas.
Main courses should be unforgettable and of exceptional quality. They're the meat of your work, but people need time to get there.
Find a mix of samples, appetizers, and main courses that works for you.
As you do, you'll balance the consistency needed to grow an audience with the quality you need to deepen those relationships at scale.
As you do, you'll balance the consistency needed to grow an audience with the quality you need to deepen those relationships at scale.
https://twitter.com/david_perell/status/1316073371906572288
"Practically, how does this strategy work for you?"
Samples: I tweet all the time, and published 114 email newsletters this year.
Appetizers: This year, I published 73 articles.
Main Course: I published two long-form essays this year — and both were written to be evergreen.
Samples: I tweet all the time, and published 114 email newsletters this year.
Appetizers: This year, I published 73 articles.
Main Course: I published two long-form essays this year — and both were written to be evergreen.
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