Creatives have two kinds of working: open mode and closed mode.
Open mode: A state of unfocused play where you discover new ideas.
Closed mode: A state of focused work where you work towards a specific outcome.
Like breathing, you inhale in open mode and exhale in closed mode.
The problem with traditional productivity advice is that it doesn’t take open mode seriously. But that’s because closed mode is easier to define, and therefore, easier to write about.
Here’s how John Cleese of Monty Payton write about it.
A couple years ago, @michael_nielsen said to me: “Being distracted is underrated as a goal. Being productive is overrated as a goal. Almost all the best ideas come out of being distracted and unproductive.”
Open and closed mode is a good articulation of why that’s insightful.
In closed mode, you walk the dog.
But in open mode, the dog walks you.
Because of that, you have to surrender to the randomness of the world and listen for the seeds of creativity. They start as intuitions, and like a flower in the early spring, they take time to blossom.
The over-optimized life is not worth living because it only values closed mode.
The mathematician Richard Hamming wrote about the tension between keeping your door open vs. keeping it closed.
He said: On any given day, you'll get more done if you work with the door closed. But over the long arc of time, you'll achieve more if you work with the door open.
Our best ideas rarely come alive in busyness. They spring to life in aimless contemplation. In open mode, you find inspiration. And in closed mode, you harvest that inspiration.
Traditional fame sounds terrible, but Internet fame can be good.
Traditional Fame:
∙ Respected for image
∙ The media controls your distribution
∙ Mass-market
Internet Fame:
∙ Respected for ideas
∙ You control your distribution
∙ Niche market of like-minded people
We're moving into a stage where you can be internet famous *and* anonymous.
I've met many people who write anonymously on Twitter, and they have most of the upsides without the downsides of writing under your real name. Expect that to become more common.
Instead of working harder, increase your productivity by operationalizing using as much of your work as possible. Then, delegate your recurring tasks.
Here’s a list of my operations checklists.
If you work for yourself, I strongly recommend reading this article from @nateliason. It’s called “The Personal Leverage Loop” and it’ll instantly change the way you think about your work.
If there's one person who I have to thank for the site, it's the WordPress founder: @photomatt.
In July, I ran into him on a hike in the Bay Area and he encouraged me to join WordPress. Because of the serendipity, I got to work with his kick-ass team of designers and developers.
"Why the purple?"
We wanted something that was distinct, sophisticated, and instantly recognizable. Once we found the right shade of purple, we implemented it across the site. Doing so simplifies design decisions and nearly guarantees a cohesive look.