Thread by @omoalhajaabiola

Low Friction Calls to Action that Start Conversations

If you are selling anything, wanna change job or looking for a well-paid job, you can't do without cold emailing. Below are some of the best CTAs you can include in your email.

"Are you available for a brief 10-minute call?

10 minutes? Really?

Nothing substantive takes 10 minutes.

If you're using WebEx, it takes 10 minutes just to log in.

Instead of asking people for 10 minutes, see if prospects are interested first.

Here are some lower friction calls to action you can test:

1. "Don't want to

talk to a salesperson? I get it. Here's a 2-minute video so you can determine if a conversation makes
sense." (Make sure you have a pre-recorded video).

2. "Would it be okay if I sent you a 3-minute video on how we can potentially help you increase your social media shares?"

3. "Would you be open to getting a free guide on how you can reduce expenditures on ads?

4. "Not sure if this is of interest and, if not, that's cool. But if it is, would an email exchange make sense to determine if this is worthy of a conversation?

5. Noticing a sharp decline

in cold email response rates due to poor copy. This trend could have a detrimental impact on your monthly SQLs. What are you doing to stand out in the sea of same to ensure you book enough meetings? It may not be a fit, but we're using 2 new copywriting techniques that are

helping SDRs break through to IT professionals. Open to a brief email exchange so you can determine if this is worthy of a conversation?

6. Are you open to learning about an unusual approach that might help your SDRs start more conversations with HR Directors?

By unusual approach, I mean a thinly veiled sales pitch, but I often end up giving great ideas away, so you should take me up on this.

If I missed out anything important to having a good CTA, please add and RT