This email is based on “actions’ your prospect took. These actions might be a product launch, a new offer, a new blog, a press release…any action that might represent an opportunity for you to help.
Having action gives you a reason to email and
makes the email itself feel less cold and unsolicited.
You have to do some leg work in order to find relevant actions you can email them about.
Here is one way to find “actions” that you can use as a reason for your email:
Use LinkedIn or a Google Search to find businesses
you’re interested in working with. Compile a list of the names of the businesses, web address, and contact information of decision makers.
Identify potential needs of these businesses and how you can fill those needs. Can you write blog posts? Articles? Facebook Ads? Video
Scripts? Emails or Sales Copy?
Use a Google Search to determine “new” things that have shown up on their website lately. You can also use social media or LinkedIn to see what these businesses have been up to recently.
To do this, type “site:URL” into a Google search, using
the URL of the business you are looking to work with.
Next, select tools, and pick a recent time frame (1 month usually works well) to see what new things they’ve been working on or releasing.
Skim the search results for recent happenings, events, launches, or publications
related to your service.
Brainstorm how you can help and make it the basis of your email.
This is not the ONLY way to find recent actions to email prospects about.
How then do you write an email that gets opened...
SUBJECT: I JUST SAW YOU LAUNCHED WRITING WORKSHOP WITH TOYOSI
Hello Toyosi ,
I just saw you launched your 3-Day writing workshop with Toyosi and I wanted to say, I’m impressed!
I know how competitive the personal development space is. Right now, you are standing out.
My
name is Abiola and I’m a freelance writer who helps heart-centered coaches create blogs that resonate with their audience.
You can see the type of blog posts I write here: [URL]
I’m wondering…
Do you ever work with freelance writers?
I know how hard it is to find a writer
who can really capture your unique voice, but my clients tell me time and again that I’m one of the only writers they’ve worked with who can do just that.
I’m not sure if you ever work with freelance writers, but I’m interested in what I could do to be considered for your next
writing project.
Is 4pm on sunday a good time to have a 3 minutes chat?
Talk Soon,
Abiola
I will talk about the psychology behind cold emailing. What would an additional $2k/month mean to your bank account? If it means anything, join my channel here t.me/Laptoplifetyle
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If you are into writing Facebook ads copies, one proven way to get clients is using the Facebook ads Library. Some of the ads in that library are terrible. Conversions are low. Reach out to them with a better copy for their ads. If you are into SEO, target attorneys
(Especially the personal injury and car crash attorneys). Many of them spend more than $10k a month on ads. So many of them combine Facebook with Google ads. You can as well target Chiropractors and financial consultants. This is followed by real estate agents. They are the big
Spenders when it comes to hiring freelancers. If you are an email copywriter, your best clients are ecommerce store owners especially those involved in CBD (because of the regulations).
Many of them are currently hiring looking for a longterm relationship with competent
Top 20 INSIGHTS FROM "THE BEZOS LETTERS" BY STEVE ANDERSON
1. Leaders should see business risk as an investment rather than something to be avoided. Bezos often takes risks based on what he observes to be future opportunities rather than a sure bet, such as emerging technologies
2. Take advantage of existing infrastructures to facilitate growth. Amazon would not have been able to offer fast, two-day shipping if FedEx hadn't already led the way with an efficient delivery network decades before.
3. Utilize A/B testing and invent on behalf of the customer
so that you alway drive your industry forward. This is a low-risk way to test new ideas. You may find that you know what customers want before they do.
4. Identify what your company is known for, then experiment with advances in that marketplace. For example, this is how Amazon
These are digital markets that are known to accept pitches from and make assignments to freelancers.
I have e included pay rates where I could find them, but Ive left out editor contact information for tworeasons: (1) Editors will be different
depending on the sections youre pitching, and (2) Editors changeso rapidly these days that its very hard to keep this guide current.
As always, please make sure you confirm pay rates and terms with editors directly and only use this listas a guide, not something thats set in
stone. Many of the publications listed below have writersguidelines on their websites as well.
Happy Querying!
1. Audubon, pays $0.50.word, audubon.org 2. BBC Online Travel, pays approx $350, bbc.co.uk/travel 3. Brain, Child, pays $50,
I won't lie. I have seen it many times, every day. In daylight and darkest nights. I have seen people discussing their problems. I have listened to folks dieing in silence because they had no solution at sight.
But these are business owners.
They are entrepreneurs who want to make more money. They are startups, small business owners, and local businesses who need more reach and more revenues. People who just want to leverage people to double their profits and hit their targets.
But you have the solutions. Maybe
you don't know.
Your solution is the logo and banner you design everyday. The solutions to their problems are the content, Facebook ads copies, resumes and cover letters you write for fun. These people have money to spend. They are jostling around, running between north and
Educational institutions around the world have never faced challenges like the ones brought by #COVID. In particular, The Wall Street Journal reported that some schools are now recruiting parents to serve as substitute teachers. This has opened and widened the Elearning
Industries. If you study the recent trends, you will notice a spike in hiring remote teachers/tutors. Just go to LinkedIn, Indeed or upwork.
Where am I going?
Our folks who read educational courses in the University can capitalize on this and turn this into opportunities
Schools need professionals who can draft learning and teaching modules, curriculum, syllabus, and course content.
Go to LinkedIn, search with the keywords "curriculum writer" filter your search to 2nd and 3rd level connections, UK, Canada, and the UK as countries. Click on jobs
I received many requests to review pitch/cold emails from service providers. Regardless of what you sell, learning how to approach people who need your service could be the difference between where you are where you wish to be.
While I have reviewed many, I still have tons to
review. However, there is a common trait in all the pitches I have reviewed so far.
You want a stranger who doesn't know you to commit to doing business with you over the mail.
Gary V of this world can't achieve that.
Provide value and your prospects will show you how to
sell to them.
"Your website content is poor. You aren't optimizing it. I can write you SEO-content"
Your client will laugh you. Who are you? Leave me. I'm making sales with my poor client"
This is what might be running in your client's mind.