1/ When I first made the jump from law to #legaltech, I was told that my legal experience didn't matter. "You have no sales experience, so you'll need to start from the bottom," they said. That pissed me off.
2/ I was a 33 year old graduate of Northwestern Law, with a federal clerkship and Biglaw experience under my belt. And what did this tiny startup want me to do? Make cold calls!? Fine, I thought. I'm gonna become the best damn cold caller in legal tech.
3/ So I put my head down and called like a madman. Made sure I was always number one on the leaderboard. I became a true student of the game. Read every sales book I could. Talked to as many of our existing customers as possible, too. I absolutely crushed it that year.
4/ And then a strange thing happened. I mean, yes, I did get promoted. But that's when things really took off. Because by the time I moved up, I'd already developed a deep understanding of the market, our customers, and our product. I couldn't not succeed.
5/ Nowadays, when I look back, I'm thankful I started from the bottom. If I had skipped steps, there's no way I would've been as successful. I wouldn't have had the energy to learn the fundamentals, and the "Why" behind everything we did.
6/ In the end, slowing down helped me speed up. Over time, that mentality has served me well. Not just for career planning but for many other aspects of life.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Alex Su

Alex Su Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @heyitsalexsu

31 Dec 20
1/ I’m extremely bullish on legal tech startups (ie. tech vendors) that target corporate legal departments (CLDs) as opposed to law firms. Here’s why.
2/ CLDs like to buy subscriptions. Law firms prefer to buy a usage-based pricing. There are some exceptions but this seems to be the general rule. I learned this firsthand when I sold e-discovery tech a few years ago.
3/ The biggest challenge to law firm sales is the org structure. Many lack a centralized buyer who purchases on behalf of the organization. Instead, buying power rests among a distributed group of partners who generally do as they please. It’s a confederation, not a nation.
Read 17 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!