1/ When I first made the jump from law to #legaltech, I was told that my legal experience didn't matter. "You have no sales experience, so you'll need to start from the bottom," they said. That pissed me off.
2/ I was a 33 year old graduate of Northwestern Law, with a federal clerkship and Biglaw experience under my belt. And what did this tiny startup want me to do? Make cold calls!? Fine, I thought. I'm gonna become the best damn cold caller in legal tech.
3/ So I put my head down and called like a madman. Made sure I was always number one on the leaderboard. I became a true student of the game. Read every sales book I could. Talked to as many of our existing customers as possible, too. I absolutely crushed it that year.
4/ And then a strange thing happened. I mean, yes, I did get promoted. But that's when things really took off. Because by the time I moved up, I'd already developed a deep understanding of the market, our customers, and our product. I couldn't not succeed.
5/ Nowadays, when I look back, I'm thankful I started from the bottom. If I had skipped steps, there's no way I would've been as successful. I wouldn't have had the energy to learn the fundamentals, and the "Why" behind everything we did.
6/ In the end, slowing down helped me speed up. Over time, that mentality has served me well. Not just for career planning but for many other aspects of life.
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1/ I’m extremely bullish on legal tech startups (ie. tech vendors) that target corporate legal departments (CLDs) as opposed to law firms. Here’s why.
2/ CLDs like to buy subscriptions. Law firms prefer to buy a usage-based pricing. There are some exceptions but this seems to be the general rule. I learned this firsthand when I sold e-discovery tech a few years ago.
3/ The biggest challenge to law firm sales is the org structure. Many lack a centralized buyer who purchases on behalf of the organization. Instead, buying power rests among a distributed group of partners who generally do as they please. It’s a confederation, not a nation.