Thread by @grahamkmann

I just finished blasting through @jackbutcher's Build Once, Sell Twice.

Inspiring and actionable.

Recommend to anyone interested in separating their time from their income.

Here's the summarized version 👇

Build once, sell twice is about creating leverage from your specific knowledge.

Your specific knowledge is a combination of knowledge, skills and experiences that is unique to you, and that can help other people.

Other people want to be able to do what you can do. Help them.

First, tell people about what you can do. Build in public. Show results.

Then, teach them how to do it themselves.

Get them to confirm that you taught them well (social proof + their results).

Teach more people more things.

Keep in mind the following:

"Nobody cares what you can do, everybody cares what you can do for them."

Frame your solution in terms of the problem you are solving for others.

"Your ability to articulate the problem is as important as your ability to solve it."

If you can't communicate the problem, no one will want to solve it.

"Find 1000 ways to say the same thing."

Be prolific. Aim to make it impossible for your audience to ignore you.

Be patient. Show, don't tell. Publish, publish, publish. Keep iterating. Focus on one thing at a time.

Eventually, you'll see some signal amongst the noise.

To summarize:
1. Learn skills (you've probably already done this)
2. Show those skills by publishing your work online. All of it, as you build it.
3. Find what resonates
4. Package those skills into a product to teach others
5. Gather proof
6. Iterate and improve

If you found this useful, share with your friends!

https://twitter.com/grahamkmann/status/1345787633889398785?s=20

And take the course: shop.visualizevalue.com/products/build…