Thread by @ccmarce_writes

I asked a few of my favorite Twitter leaders for their thoughts on 2021 trends in business, marketing & social media.

Here's a roundup of what they said in a thread.
👇

More than ever, people are considering WFH, diversity in the workplace and discovering new passions. These trends are impacting our society, which will require startups and companies alike to focus on building products that make a positive impact on society. 
-- @nicolexcaba

The pendulum will swing back to the type of ads that have mass appeal, wide reach, and budgets to support them. Niche ads might work for clicks, but general ads work for building a brand. And brands will optimize more for their brand than for campaign performance.
-- @mkobach

I’d say the biggest trends for 2021 in marketing or business would fall into two categories: community and alignment. People are conscious about where they spend their money. They want to support brands who are aligned with their outlook on life and community.
-- @Johnas_Street

In 2021, I think you can expect marketing teams to build groups of advocates for their brand.

Whether it be their employees, customers, or influencers, nothing builds trust more than word of mouth. This is the modern word of mouth.
-- @pattimmons_

Within Growth Marketing, we’re going to see less influence from SEO focused-content and more focus on unique content leading the way for inbound. Attention is scarce and content creators are scrambling less for ways to rank and more ways to break the mold.
-- @kushaanshah

2021 will be hyper-focused on creating content and brands becoming people.

Storytelling is making a huge comeback. Customers are more empathetic to small businesses since COVID, so telling the origin story of your brand will be super important in 2021.
-- @itsviviankaye

Once we feel like COVID is no longer a risk, most people will come back to offices in person, and we’ll get back to normal life pretty quickly, but there will be some single-digits % lasting change in usage of online collaboration tools and out-of-city migration.
-- @lennysan

Community and empathy will be major drivers for success as we try to face 2021 w/ more hope.

The change in administration for the FCC will make net neutrality a topic.

We will also need to keep an eye on the potential for social media platform regulation.
-- @ThatChristinaG

2021 will present an opportunity to marketers and business owners to focus more on their products/services’ versatility in accommodating consumers’ needs without compromising the values of their benefits.
-- @janet_val

Brands will start to integrate more user generated content into their marketing strategies. Given that a lot of 2020 forced marketers to think outside the box and no longer rely on heavily produced content, there will be a surge in this sort of marketing.
-- @EjoleeM

My prediction for 2021 in the field of social media marketing:

1. Video content will boom 
2. Stories will be used to improve on the engagement
3. Rise of AI in SEO and paid analytics for improved results
-- @jrryjs

The shift to remote is going to motivate more people than ever to quit their corporate jobs and start their own companies or join smaller startups. 

This could lead to a second boom in Martech, one that could see an explosion in Martech solutions targeted at SMBs.
-- @GamacP

Consumers are smarter and infinite access to info gives them the upper hand. I think that’s a really good thing. But marketers need to rise to the occasion. Hacks won’t cut it. Thoughtful, personal content based on expert insights and customer data just might.
-- @camilletrent

If you want to read the full version of what everyone said before it was edited down into a tweet, check out the article here chantellemarcelle.com/2021-marketing…

And if you sign up for my newsletter, you'll get this stuff shared with you directly before everyone else gets access chantellemarcelle.com/marketing-news…