Barbara Gardner Proctor got fired from her job and had only $1,000 left to her name.

Here's the story of how one marketer went from broke and unemployed to starting a top agency with clients that included top brands and even presidential candidates.

(1/8) Barbara had been fired twice and was just about broke.

Her last job was at an advertising agency.

She said no when they asked her to use photos from social justice events in a campaign to sell hair care products.

So they showed her the door.

(2/8)

10 Slack tips guaranteed to improve your productivity and team communication today: 1/ Set automatic reminders for yourself or others in your organization. Use the format → /remind [@.someone or #channel] [what] [when]

There are 100s of marketing courses.

The truth is only a few are actually worth your money.

Here are the top 10 courses to help you level up at marketing, chosen by the Twitter community. 1/ Find Your Following

Instructor: @arvidkahl

What You'll Learn: How to build a Twitter strategy with intention.

One of the biggest advantages of using the WordPress CMS is the robust marketplace of plug-ins that are available to help minimize the web dev and coding you have to do.

Here are 10 of the must-have plug-ins to help make managing and growing a WP website easier. 1/ Insert Headers & Footers: This plug-in makes it easier to install the many code snippets that require implementation in the header or footer sections of your site, including Google Analytics, many tracking pixels, etc.

Bookmark this list of 8 "secrets" shared by the content marketing and SEO pros if you want to:

- Maximize your content growth
- Get more website traffic
- Land on the 1st page of search engine results more often

👇 1/ Your website's age isn’t a ranking signal for Google.

Having an older site doesn’t mean it’s more trusted.

So you can get started on a new site or blog today and not feel like you have no hope because your site is too "young."

https://twitter.com/JohnMu/status/1147051694280388608

If you want to grow on social media this year, I've got a SUPER list of community-favorite tools to help you, whether you want growth on Twitter, Instagram, TikTok, YouTube, etc.

(And if you've been following me for a while, you know a lot of these are going to be FREE.) 1/ @veedstudio: One of my FAVE video tools. The subtitle tool is probably my all-time fave, even easier to use than the auto captions on YouTube. They even have auto translations, different caption styles.
veed.io

When I first started using Twitter with the intent to learn, grow and build community, I had no idea who to follow.

So I created curated, topical lists of power users.

Here are my faves to make it easier for you to cut through the noise and be more productive on Twitter 👇 Here's a great one to start. Marketing Voices = people who tweet smart content about marketing and business.

The best part about this list is that it's not just "thought leaders." It's a diverse group of people, not just users with 1000s of followers. twitter.com/i/lists/127120…

ICYMI I interviewed 2 of my favorite marketers, @DevMachette_ & @jaydeipowell about how brands and content creators can take their strategy to the next-level in 2022.

We talked trends, analytics, influencer marketing, TikTok & more.

Here are 16 useful takeaways. 1. Start with goals and work backward.

The basis of a content strategy should be built based on the goals that you're trying to accomplish.

Once you’ve outlined your goals, whether it’s brand awareness with a certain audience, sales, etc, you can start talking about execution.

I've got 10 marketing tools to share with you guys that will take your content creation to the NEXT level.

If you want to find viral trends on Twitter, Google or wherever before they happen, these tools will help you do it.

(#2 is a game changer - I'm obsessed)

👇 @Mention: When I worked at an agency, I needed immediate alerts when clients or competitors or industry-specific keywords were mentioned on the web.

Mention works great for this, plus any other topic you want to monitor in the media or on social media.

Here's me being a nerd, but my whole life is now Encanto, which means i sit around analyzing themes and motifs, etc.

something i've seen numerous people talking about is the importance of the butterfly in the movie. (spoilers)
(1/10) Mirabel wears butterflies on her clothing, as does Abuela (on her keychain).

Worldwide, butterflies are often seen as a symbol of transformation, rebirth, but also hope & freedom.

But at its core, Encanto is a love story dedicated to Colombia, and the yellow butterfly
(2/10)

12 Marketing Trends You Need To Watch This Year

(Featuring Some Of Our Favorite Marketing Tweeters): Long-Term Marketing Strategy

The pandemic taught us the importance of investing in long-term strategies like brand marketing and community marketing. In the coming year, I think we're going to see this continue to evolve — especially in events.

@amandanat

Since I announced that I quit my job, I’ve had a lot of people reach out and tell me they either recently did the same or are looking to do so.

Many asked if I had any advice.

Here are 6 things I think you should know (and some tips from other, smarter folks, too). 1. The primary things worrying most people are financial.

I recommend saving enough to comfortably last for several months.

If you're worried about money, it could push you to take ANY work rather than the RIGHT work.

Freelancing before you quit can help out w/ this.

I lost a client.

I doubled their site traffic & revenue, overall CVR improved 16%. For paid social, CVR improved 28% YoY. My ad creative had an 88% higher avg CTR.

And they still walked.

Here are 3 lessons I learned. 1. Numbers mean nothing on their own. All those stats I rattled off in the first tweet are true, but they're just hot air.

Most people have a hard time conceptualizing stats unless you give them context - a way to frame their thinking.

In the early 1900s women were still constrained by Victorian-era, conservative beauty standards.

Dyeing your hair in particular was seen as a practice done only by “loose women” and s*x workers, not respectable society ladies.

But one marketing campaign helped change that.
👇 In the 1950s Clairol was launching a new product. A way to dye your own hair at home in just one step.

Previously women were so uncomfortable with letting it be known they were dyeing their hair, they’d book hair appts at salons under fake names or wear disguises.

MEGA LIST of where to stream a bunch of classic & new holiday movies 🎄

Bookmark this if you're also tired of having to look it up every time you want to watch one.

(Titles with * next to them are family movies, in my opinion, but no guarantees.)
👇 First up, Netflix.

- White Christmas
- The Holiday
- A Christmas Prince
- Dash & Lily
- Jingle Jangle
- The Princess Switch (1-3)

Came across the story of one of the strangest marketing campaigns I’ve ever heard of.

Years ago, Quaker Oats gave away millions of actual land deeds to customers in boxes of cereal.

So in the 1950s,

(1/13) 👇 the cereal industry was super competitive. It was the “Golden Age of Cereal.”

There was an explosion of new cereals, esp designed w/ the goal of appealing to kids.

Trix, Cocoa Puffs, Special K, Frosted Flakes, Corn Pops, Honey Smacks.

All born in the ‘50s along with

(2/13)

I’ve grown the organic search traffic on my website by over 330% this year alone with:
▶️ SEO best practices
▶️ Content strategy
▶️ Social media marketing
Here are 5 easy tips you can copy. 👇 1/ Consistency is crucial.
Earlier this year I committed to hitting a regular quota of publication. This was more successful some months than others. But I found overall the quantity of posts was less important than the quality.

“Good marketers copy; great marketers steal.”

If you're always looking for inspiration when putting together marketing campaigns, I've got 10 great sources you can bookmark to help save you time.

👇 1/ Facebook Ad Library - a searchable database of actively running Facebook & Instagram ads
facebook.com/ads/library

Here are a few content creation tools you should put on your radar 👇

1. PLANNING:
- @GoogleTrends
- @Pocket
- @PromoPrep
- @readwiseio
- @LoomlySocial 2. SEO
- @yoast
- @ahrefs
- @answerthepublic
- @AlsoAsked
- looking at Google related searches

Getting good at data is a MUST if you want to move forward in your marketing career, but it’s also one of the toughest areas to master. Even for experienced marketers.

So here are some tips to help you advance your game when it comes to analytics & reports.
(A thread) 👇 1/ Become familiar with the metrics that are most important and talked about for whatever area of marketing you specialize in.

For ex, in paid acquisition channels, those would be ROAS, ROI, CAC, CVR, CTR, etc.

(And learn how your organization defines these because it can vary)

I’ve seen a lot of marketers who are interested in using Reddit for branding or community marketing, but aren’t sure how to get started there.

Here are pointers based on notes I took during an AMA w/ Reddit’s Head of Brand Strategy.
👇 1/ The power of Reddit is in the informed communities:

Gathering around shared passions that shape decisions, opinions, culture. To many, the internet no longer feels open and connected.

Reddit gives people a place to belong – and brands need to find a way to fit that mold.