1/ One of the best things I did in 2020 was to join a growth marketing program called @growclass
I’d seen it hover around online, I saw some friends talking about it. But I thought, wow, that looks great but it’s too expensive for me at the moment.
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I’d seen it hover around online, I saw some friends talking about it. But I thought, wow, that looks great but it’s too expensive for me at the moment.
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2/ Then I kept coming back and getting more nervous because the more I looked at it the more I wanted to join.
It finally came to a point where I felt an irresistible urge to join the program. And I remember I was on the landing page 10 minutes before the program closed.
It finally came to a point where I felt an irresistible urge to join the program. And I remember I was on the landing page 10 minutes before the program closed.
3/ And I immediately thought to myself: “I need to learn how to make people interested in career coaching feel like Growclass made me feel just now”.
4/ Then I tried to think about it as an investment. “If Growclass helps me gain 10 more students over the next 12 months, it will pay for itself.”
5/ Well things have changed significantly since then.
I was inspired by others to raise my prices significantly. Now my prices are triple what they were when I first started (and waaaay undercharging).
But the copywriting and website tear downs have made a big change for me.
I was inspired by others to raise my prices significantly. Now my prices are triple what they were when I first started (and waaaay undercharging).
But the copywriting and website tear downs have made a big change for me.
6/ One thing I didn’t expect to take away from @growclass was all the incredible community-building ideas and practices, beautiful content, and welcome packages you get.
It inspired me to build better resources for my programs.
It inspired me to build better resources for my programs.
7/ But most of all, one thing that I got that was easily the most useful part of the whole experience was support and community.
As a solo founder, it’s extremely lonely, whether you’re seeing wins or struggles.
Not too many people in my life really “get it”
As a solo founder, it’s extremely lonely, whether you’re seeing wins or struggles.
Not too many people in my life really “get it”
8/ Growclass gave me a place to celebrate my wins, and share my struggles and taught me how to measure and learn from my failures.
9/ So if you’re on the fence, the program was a HUGE investment for me, and was a hard pill to swallow, but I wouldn’t be where I am today without it.
10/ In my first cohort, I had 3 students paying $250 each.
In my second, I had 10 students paying $400-525 each.
Today I’m about to close my next cohort starting on Saturday January 9th with 10 students paying $650-750 each.
In my second, I had 10 students paying $400-525 each.
Today I’m about to close my next cohort starting on Saturday January 9th with 10 students paying $650-750 each.
11/ So my initial goal of getting 10 extra students over the next year (at $250 each to justify the $2500 CAD cost of @growclass).
12/ Instead what happened is my program changed and grew and I met my goals in different and much better ways!
Largely due to my shift in language and copywriting and how I talk about my programs (which is language I now use on my sales calls too).
Largely due to my shift in language and copywriting and how I talk about my programs (which is language I now use on my sales calls too).
13/ So if you’re on the fence, take a look and try to ask yourself “what outcome do I need to justify buying this course” and coming up with a plan for yourself.
You won’t regret it!
Feel free to DM me for any more info!
growclass.mykajabi.com/a/26346/zpv22n…
You won’t regret it!
Feel free to DM me for any more info!
growclass.mykajabi.com/a/26346/zpv22n…
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