Share this page!

🇨🇦 Dr. Augustine Fou 🇺🇲 Profile picture
Twitter logo
6 Jan, 5 tweets, 2 min read
fraudsters, ad tech companies prey on gullible marketers and trick the reporting to claim credit for sales that would have happened anyway (it was not caused by the ad spending)

forbes.com/sites/augustin…
"this is because attribution urls and analytics are plain text, in-the-clear, and require not authentication

so any string/variables/parameter can be copied off and replayed to trick the reporting"

forbes.com/sites/augustin…
so despite the billions spent in digital, when a few marketers had the courage to run tests (pause their digital campaigns), they saw NO CHANGE in business outcomes

forbes.com/sites/augustin…
the marketers who do not run these "turn-off" experiments are not doing marketing,

they are watching sports (big numbers on dashboards and excel spreadsheets)

forbes.com/sites/augustin…
while their ad dollar kills real news, funds cybercriminals' operations, and funds porn and child abuse material on YouTube and other free, ad-supported sites

forbes.com/sites/augustin…

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with 🇨🇦 Dr. Augustine Fou 🇺🇲

🇨🇦 Dr. Augustine Fou 🇺🇲 Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @acfou

🇨🇦 Dr. Augustine Fou 🇺🇲 Profile picture
6 Jan
literally, I can ask a marketer ONE question, and know whether they know what they are doing
specifically, whether they know how to do marketing

don't believe me? DM me and I will tell you the question I use
for reference, cited a great example from @Arrivalist

forbes.com/sites/augustin…
Read 7 tweets
🇨🇦 Dr. Augustine Fou 🇺🇲 Profile picture
6 Aug 20
@kickstand @robinberjon oh, ok. very simple (since it is still not clear to you or the IAB)

throw it ALL out ... it was all based on the premise that microtargeting works, so privacy-invading data collection went crazy and many ad tech companies were set up to take advantage of the free money
@kickstand @robinberjon publishers should rip all the 3rd party ad tech out and work with one partner or ad server (as few as possible)

great example documented in the article below -- when they ripped it all out (no targeting whatever) their revenues went UP dramatically

wired.com/story/can-kill…
@kickstand @robinberjon and marketers should pull spend until they saw a change in business outcomes, any change whatever

that's because their spending on all the privacy-invasive ad tech in the middle was wasteful and useless (did not drive any incremental biz outcomes)

will solve the fraud prob too
Read 18 tweets
🇨🇦 Dr. Augustine Fou 🇺🇲 Profile picture
17 May 20
by @megancgraham

cnbc.com/2020/05/17/bro…
take the experiment that @megancgraham just ran and multiply that by 1000X and you get a sense of the PERVASIVENESS of ad fraud

slideshare.net/augustinefou/f…

AUTO-GENERATE websites
Read 12 tweets
🇨🇦 Dr. Augustine Fou 🇺🇲 Profile picture
8 Mar 20
Extraordinary events like the virus are exposing long-covered-up fraud that no one wanted to be the first to expose. "ghost flights" are real because humans are actually not flying now
China's hundreds of "ghost cities" were built over the last decade to consume raw materials and resources to simulate massive economic growth, despite little to no actual demand.

google.com/search?q=ghost…
bbc.com/news/world-asi…
Read 11 tweets
🇨🇦 Dr. Augustine Fou 🇺🇲 Profile picture
24 Aug 19
"Uber and Phunware's unredacted lawsuit. Oh boy."
reddit.com/r/adops/commen…

Every single detail below is the same as every other company committing ad fraud, but labeled "valid" bc of failed detection by verification companies.
Phunware is a public company
PHUN (NASDAQ)
"In order to defraud Uber, ... Defendants engaged in a multi-year fraud scheme, which among other laws, violated the federal criminal wire fraud, interstate transportation of funds
obtained by fraud, and racketeering statutes, as well as common law fraud."
Read 10 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

Like this author's thread?

Get emails when @acfou has new unrolls!

Check out other threads from @acfou!

Read all threads by @acfou