DeAndre Hopkins has become one of the most dominant players in the NFL.

The part you didn't know?

He's even better off-the-field.

This is the story of how @DeAndreHopkins overcame tragedy, accomplished his goals & is building an empire.

Time for a thread 👇👇👇
1) For those who don't already know, DeAndre Hopkins had a rough childhood.

DeAndre's dad died when he was a kid and his mom was left for dead after a domestic abuse incident — eventually leaving her blind.

The interesting part?

Rather than sulk, he used it as motivation.
2) As a single mother of 4 kids, DeAndre's mother worked multiple jobs to provide — often leading to her kids spending a lot of time outside.

"We would play tackle football in the middle of the street"

As they grew up, one thing became clear:

@DeAndreHopkins was "unstoppable."
3) By high school, DeAndre Hopkins had blossomed into a 5-star recruit — receiving offers from every major college football program in the country.

His choice?

Clemson University, where he dominated — compiling 3,000 yards & 27 TDs over just 3 years.

Next up, the NFL Draft.
4) Since being drafted by the Texans in the 1st round of the 2013 NFL Draft, @DeAndreHopkins has dominated.

— 3x First-Team All-Pro
— 5x Pro Bowl Selection
— 10,000 yards & 60 TDs

Despite All-Pro production, Hopkins' was traded to the Cardinals last year.

The result?

A payday
5) After being traded from the Texans to the Cardinals, DeAndre Hopkins signed a 2-year, $54.5M extension — making him the highest paid non-QB ever.

The best part?

Hopkins negotiated the contract himself, potentially saving between $545K-$1.6M in agent fees (Ex. 1-3%).

6) Outside of his new NFL contract, which has more than $40 million in fully guaranteed money, @DeAndreHopkins has quietly been building a diverse investment portfolio.

Investments include:
— Beyond Meat
— Therabody
— BioSteel
— Real Estate

Let's run through 'em..
7) DeAndre Hopkins and other prominent athletes like Kyrie Irving and Shaq, invested in plant-based meat substitute company “Beyond Meat" in 2019.

Beyond Meat went public months later at $25 per share but now sits at $120.

In total, his investment is up ~400%.
8) After using their products for years, @DeAndreHopkins became an investor & endorser for Therabody.

Looking to become "the global leader in wellness technology," Therabody is looking to tap into the multi-billion-dollar recovery space.

Maria Sharapova is also an investor.
9) Just one week after announcing his deal with Therabody, DeAndre Hopkins signed a multi-year deal with sports drink company BioSteel — which also saw him come on board as an investor.

Another investor?

NFL MVP Patrick Mahomes.
10) Outside of equity deals with Beyond Meat & Therabody, @DeAndreHopkins also has an impressive real estate portfolio.

Hopkins' real estate company, Stim Real Estate Group, owns nearly two dozen housing properties throughout Texas.

Next up, he's expanding into LA & Arizona.
11) Through a combination of negotiating his own contract, equity investments, and his real estate portfolio, DeAndre Hopkins was named to the Forbes 30 under 30 list this year.

His response?

"Equity deals only. Buy land, they're not making it anymore."

He's not wrong...
12) DeAndre Hopkins is the prime example of using determination, intelligence & persistence to create a successful life, regardless of your starting position.

From Section 8 housing to the boardroom, DeAndre Hopkins is winning — both on and off the field.

Now that's legendary.
13) If you enjoyed this thread, you should:

1. Follow me, I tweet cool sports business stories every day.

2. Subscribe to my free daily newsletter where I give a detailed analysis on topics involving the money and business behind sports.

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Joe Pompliano

Joe Pompliano Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @JoePompliano

10 Jan
One NBA player has sold more than 200 million pairs of shoes, but you won't find them at Nike, Adidas, or Under Armour.

Time for a thread 👇👇👇
1) First, some history...

From Clyde Frazier & Puma to LeBron James & Nike, signature shoes have been a staple in the NBA since the early 1970s.

Simply put, every player wants one.

Including 20-year-old Shaquille O'Neal, who met with Nike & Reebok before the 1982 NBA Draft. Image
2) When @SHAQ met with Nike before the 1982 NBA draft, he made his desire clear:

"I wanted my own shoe."

The result?

Nike declined, as they had just signed Alonzo Mourning.

"That pissed me off...They didn’t escort me out, but the meeting was short.”

Next up, Reebok.
Read 13 tweets
31 Dec 20
I've written 100+ threads in the last 6 months, covering the best stories involving the money and business behind sports.

While it was nearly impossible to decide, I've picked 5 of my favorites.

Enjoy! You're guaranteed to learn something :)

Time for a thread 👇👇👇
1) The story of Junior Bridgeman, a former NBA role player who turned his $350,000 salary into $600 million.


Fast food.

2) The greatest business deal in sports history.

How two brothers made $800 million as basketball team owners, without ever actually owning an NBA team.

Read 7 tweets
31 Dec 20
LeBron James graced the cover of Sports Illustrated at the age of 16 — labeled "The Chosen One."

Now 36, he's exceeded expectations.

This is the story of how @KingJames lived up to the hype, built an empire & impacted millions of lives in the process.

Time for a thread 👇👇👇
1) Let's start in 2003...

LeBron James, an 18-year-old senior from Akron, Ohio, is the greatest high school basketball player of all-time.

Nicknamed "King James," LeBron was a shoo-in to be the #1 overall pick in the NBA draft — but first he had a decision:

Reebok or Nike?
2) Before he met with Nike in 2003, Reebok made an 18-year-old LeBron James the offer of a lifetime.

Reebok offered @KingJames $115M, with a $10M check upfront.

The catch?

He had to accept on the spot.

Despite living in a $17/month apartment, LeBron declined.

Next up, Nike.
Read 15 tweets
30 Dec 20
After dominating internationally for more than a decade, David Beckham moved to Los Angeles in 2007 — signing with the LA Galaxy of MLS.

The interesting part?

Despite a 70% reduction in salary, it's one of the most lucrative sports contracts ever.

Time for a thread 👇👇👇
1) First, some history:

Playing internationally from 1992 to 2007, David Beckham became one of the best players in the world.

But at 31-years-old, now a global superstar, Beckham had a choice to make — move to the US or continue his career internationally?

Hello Hollywood…
2) In 2007, David Beckham left Real Madrid — signing a five-year contract with the LA Galaxy of Major League Soccer.

From a salary perspective, the deal paid Beckham $32.5M — or $6.5M annually.

The intersting part?

He made much more than that.

Let's run through it…
Read 12 tweets
28 Dec 20
From luxury cars to personalized shotguns, NFL quarterbacks & running backs get creative when taking care of their offensive linemen.

Here are 5 of my favorite gifts ever.

Time for a thread 👇👇👇
1) After the Patriots’ 2007 season — a campaign which ended with a 16-0 regular-season record before losing in Super Bowl XLII — Tom Brady gifted each of his 5 starting linemen brand new Audi Q7 SUVs.

The cost?

Valued at ~$40,000 each, the generous gift was worth about $200,000
2) After the 2012 season, which saw Adrian Peterson rush or 2,097 yards — the 2nd-most in NFL history — the Vikings RB gave his linemen a Minnesota-Esque gift.

What was it?

Personalized Arctic Cat Snowmobiles.

At more than $8,000 each, the gift cost Peterson $40,000+ in total.
Read 8 tweets
23 Dec 20
Peloton currently has over 3 million global members.

Their long-term goal?

100 million.

While most laugh, I actually think it's possible.

Time for a thread 👇👇👇
1) Since being founded by John Foley in 2012, Peloton has dominated the multi-year transition to at-home fitness.

The fitness equipment & media company has over 3 million members currently, but how do they get to 100 million?

Let's run through it…
2) First off, existing Peloton subscribers aren't going anywhere.

Here's a wild stat:

The average Peloton user is working out almost 21x per month, which is ~2x more often than they were in 2019.

The pandemic certainly helps, but don't forget:

Addictions are hard to break.
Read 16 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!