“Treating social media providers as [a public utility] threatens to convert natural monopoly or essential facility claims into self-fulfilling prophecies.”
The President can also communicate on all these channels:
- National televised address
- News conference (with every major outlet in the world present)
- A massive email list
- Government websites
- His own website
- Emergency broadcast system
- LinkedIn 😜
📈 how much demand there is for what you’re selling
👍 how much of that demand you can capture and satisfy
💸 how much it costs you to capture that demand and create customer satisfaction
🔁 how repeatable the whole process is
📈 To figure out how much demand is there for what you’re selling, ask:
- How have you seen demand for X demonstrated?
- How many people are paying for something similar?
- If they’re not currently paying, is there a strong enough pull for them to pay?
👍 To determine how much demand you can capture, ask:
- what unfair advantage do you have in this category?
- what unfair advantage do you have when it comes to distribution?
- what will cause people to switch to your product?
- what product gaps do you see?
Nothing gives indie founders a better quality of life than recurring revenue. 🥰
The only thing that compares is a one-time sale product (course, book, downloadable software) that does massive revenue when it launches, and then consistent sales in the years that follow.
(Without needing a lot of re-launching, complex sales funnels, or CPC ads)
The risk with one-time sales is you can have a reasonable launch ($10k - $30k) but then have it peter out.
Then, it's like squeezing juice from a squeezed lemon. 🍋
But, if you get a really good launch ($100k - $500k) you have the margin to figure out how to make it sustainable