“Treating social media providers as [a public utility] threatens to convert natural monopoly or essential facility claims into self-fulfilling prophecies.”

mercatus.org/system/files/P…
Odd to see folks advocating that Twitter should be a “government controlled utility.”

So, you want to fight censorship by giving a central government control over the big social media platforms?

(Personally, as a citizen, I’m more afraid of being censored by the government)
A central totalitarian government controlling communication channels is the literal definition of “Orwellian.” Image
If you want governments to control and regulate big media platforms as “public utilities,” how big is “big?”

Should the NYT be the next public utility? (They allow public comments, just like Twitter) ImageImage

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More from @mijustin

11 Jan
If you're selling anything online, pay attention to these two variables:

1. Unit economics: how profitable is one "unit" of your product or service? (one digital download, 1 month of MRR)

2. Sales volume: how many units can you sell every month?
📊 Unit economics

Think about a musician. 👩‍🎤🎸

## She used to make:

🎵 On iTunes:
Retail price: $0.99 / track
Artist profit: $0.69 / track

## But now she makes:

🟢 On Spotify:
Artist profit: $0.007 / stream

Her profit per unit has gone WAY down. Image
📉 Sales volume

🎵 On iTunes, an artist needed to sell 3,623 tracks to earn $2,500 in a month.

🟢 On Spotify, she needs to get 357,143 streams to earn $2,500 in a month.

Because of poor unit economics, the volume required to hit baseline has gone WAY up. Image
Read 4 tweets
9 Jan
The President can literally text every phone in America.

newsweek.com/fema-test-pres…
The President could also, conceivably, send a letter to every citizen:

washingtonpost.com/politics/his-n…
The President can also communicate on all these channels:

- National televised address
- News conference (with every major outlet in the world present)
- A massive email list
- Government websites
- His own website
- Emergency broadcast system
- LinkedIn 😜
Read 4 tweets
30 Dec 20
Business success is a function of:

📈 how much demand there is for what you’re selling

👍 how much of that demand you can capture and satisfy

💸 how much it costs you to capture that demand and create customer satisfaction

🔁 how repeatable the whole process is
📈 To figure out how much demand is there for what you’re selling, ask:

- How have you seen demand for X demonstrated?
- How many people are paying for something similar?
- If they’re not currently paying, is there a strong enough pull for them to pay?
👍 To determine how much demand you can capture, ask:

- what unfair advantage do you have in this category?
- what unfair advantage do you have when it comes to distribution?
- what will cause people to switch to your product?
- what product gaps do you see?
Read 5 tweets
10 Dec 20
The most powerful concept in product marketing is inertia:

People, generally, continue to do what they're already doing.

(Or, they keep "not doing" what they're already not doing. 😉)
In my experience, it's not worth chasing prospects who aren't already making an effort.

You want self-motivated customers: folks who are hungry for a solution.

"F*ck this, I'm fixing [this problem] today."
"Inertia" explains why the podcasting industry saw a huge bump during the initial lockdown.

Folks were like: "OK! Now's the time. I'm finally going to start that podcast I've been dreaming about."

The lockdown disrupted them. It gave them the momentum they needed.
Read 4 tweets
1 Dec 20
Nothing gives indie founders a better quality of life than recurring revenue. 🥰
The only thing that compares is a one-time sale product (course, book, downloadable software) that does massive revenue when it launches, and then consistent sales in the years that follow.

(Without needing a lot of re-launching, complex sales funnels, or CPC ads)
The risk with one-time sales is you can have a reasonable launch ($10k - $30k) but then have it peter out.

Then, it's like squeezing juice from a squeezed lemon. 🍋

But, if you get a really good launch ($100k - $500k) you have the margin to figure out how to make it sustainable
Read 7 tweets
30 Nov 20
The best way to have more time is to leave more space on your calendar.
The best way to be less busy is to commit to doing fewer things.
The best way to reduce your stress is to have fewer obligations.
Read 7 tweets

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