A year in review: The Airbnb alumni angel investing syndicate @WeAreAirAngels
We launched the syndicate as an experiment in early 2020, betting that the Airbnb alumni could build a strong angel investor community. We were right.
*Read on*
1/ Led by @djdan85, @bmartlives, @rehanazhar, @MiSunKw, and myself, we've already done 14 deals, investing over $1.7m in 10 deals now worth $2.5m (~100% IRR)
We've also co-invested $1m in 4 deals with our friends the Lyft Angels, Pinterest Angels, @unpopularvc, and @mccabe
2/ Two companies have already raised follow-on capital since our initial investments, and 2 more are in the process of raising their next rounds
3/ From the start of the year, we went from zero to ~200 alumni backers (plus over 600 non-Airbnb alumni clamoring to join us). We've now evaluated 500+ deals for the syndicate.
4/ In the process, we've co-invested alongside top-tier funds including Benchmark, First Round, Accel, Felicis, Initialized, GFC, YC, Mayfield, Chris Sacca, Ryan Graves, and many others
5/ We also hosted fireside chats with incredible folks like Bill Trenchard, Phin Barnes, Brianne Kimmel, Alfred Lin, Andrew Chen, Sarah Tavel, Leo Polovets, Jamison Hill, David Sacks, Hunter Walk, #ANGELS, Ryan Hoover, Sarah Kunst, Charles Hudson, Rebecca Kaden, JMJ, and Elad Gil
6/ Looking ahead, we plan to do more of the same, PLUS we're raising a dedicated *AirAngels fund*. If you're interested in investing or to learn more, please DM me.
7/ Big thank you to @b_nicks11 and @williampbarnes for helping us get this syndicate off the ground, to @briannekimmel for bringing us together early on, to our many wonderful founders, backers, and to everyone else I'm totally forgetting who has helped us make this work 💖
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Earlier today, I gave a talk at the @SubstackInc's writer conference about building a writing habit. Below are the ten concrete strategies I shared that have helped me publish a post every week for 1.5 years 👇
0/ First of all, just sharing advice about this topic gives me serious impostor syndrome because writing is still pretty new to me, and I have much to learn. But these are things that have helped me, and I hope they'll help you.
1/ Strategy 1: Commit publicly
This was maybe 50% of my initial motivation. Having told people I was going to write weekly made me feel bad when even thinking about skipping a week. It gave me just enough nudge to keep going.
This week, I reflect on the wild year this newsletter has had, and share a bit about what's coming next. See thread for summary.
I've also taken the opportunity to collect the top posts and tweets from the year, plus my favorite mother-in-law takeaways 🥰 lennyrachitsky.com/p/2020-year-in…
I'm really excited to finally share the results of a survey I've been working on for months, looking into how the Product Manager role differs across the industry. With nearly 1,000 survey responses across 600 companies, the results are illuminating 👇 lennyrachitsky.com/p/product-mana…
1/ What skills are most valued when hiring a PM, across the top 50 companies I got responses from
2/ What PMs have to get most right to get promoted
SEO experiments are fundamentally different from typical A/B experiments because they need to test changes on a "page" level, vs. a "user" level. Below are five tips for running SEO experiments, courtesy of @fanfavorite_bta
1/ What kind of SEO experiments can I run?
Anything your heart desires, as long as it’s an on-page change. If you want to test your title tags, meta tags, or image alt – run wild. However, if you want to measure changes with internal linking, that’s a whole different beast.
2/ What should I measure with SEO experiments?
Organic traffic. Nothing else.
You’ll likely want to measure other things experimentally, but unfortunately, it will not work, including:
• Keyword rankings
• Average ranking
• Search Engine Result Page Clicks
• Conversions
From day one, Airbnb has been a company obsessed with culture, values, and quirky rituals. This helped with hiring, move quickly when opportunities arose, and also overcoming adversity.
@bchesky is (in)famous for doubling our proposed goals and often pushing us to 10x our goal. This ambitious approach pushed teams to think bigger, and at the end of each year we were often shocked at how close we came to hitting those goals.