here's a bit of advice I give to a lot of companies at my day job (@Amplitude_HQ ) re: analytics
Start By Counting Things
Skip magic metrics.
...goal setting and success metrics.
...trying to "justify" a strategy.
..."benchmarks" and what your competitors do.
Instead...(1/n)
Start By Counting Things
Skip magic metrics.
...goal setting and success metrics.
...trying to "justify" a strategy.
..."benchmarks" and what your competitors do.
Instead...(1/n)
...focus on counting things that happened that you care about. Stay firmly grounded in the customer domain. Name things sensibly. Add extra context with human understandable properties. Decouple counting from the interface-de-jour.
Start By Counting Things
Why? ... (2/n)
Start By Counting Things
Why? ... (2/n)
...this is the muscle you need to build.
When you can count things, the rest falls into place ... especially with a product like @Amplitude_HQ which handles the nitty/gritty of making that data useful for you.
too many teams jump straight to a silver bullet (3/n)
When you can count things, the rest falls into place ... especially with a product like @Amplitude_HQ which handles the nitty/gritty of making that data useful for you.
too many teams jump straight to a silver bullet (3/n)
...they end up in a state of perpetual data snacking
...not really trusting the data, scrounging up whatever they can find, opting to "track everything" w/o domain context and getting even more confused.
Instead, you need to slow down and build the right habits...(4/n)
...not really trusting the data, scrounging up whatever they can find, opting to "track everything" w/o domain context and getting even more confused.
Instead, you need to slow down and build the right habits...(4/n)
If an executive walks in and says "ok, we need success metrics, and I want to know the magic metric explaining retention, oh, and a health score, oh and ..."
...the team is liable to forget the basics. And ... (5/n)
...the team is liable to forget the basics. And ... (5/n)
...here's the rub (and secret). Our most successful customers at @Amplitude_HQ didn't wake up one day to find a magic metric or insights.
They had the right habits, explored good data, tested hypotheses, refined questions.
They knew how to count things (6/n)
They had the right habits, explored good data, tested hypotheses, refined questions.
They knew how to count things (6/n)
It starts with counting things. Once you can do that -- and there are products that help here -- the rest falls into place.
Don't worry too much about the rest. Anyone who has all that started by counting things too (7/end)
Don't worry too much about the rest. Anyone who has all that started by counting things too (7/end)
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