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Beata 👾 Profile picture
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12 Jan, 11 tweets, 5 min read
Recently I have read some great 🧵s on raising a seed round.

Instead of gathering dusts in my bookmarks I have compiled them into one guide:

With: @gaganbiyani @RomeenSheth @josephflaherty @yoheinakajima @daytonmills @micahjay1 @paigefinnn @dunkhippo33 @amanda_robs @pinverrr
1/10. Adjusting your mental mode to the process of fundraising:

2/10. Fundamentals for building the slide deck:

3/10. How to craft the most important slide in the deck:

4/10. One way of raising a seed round:

5/10. Another way of raising a seed round:
6/10. Questions to ask investors before you agree to let them join your cap table:
7/10. Understanding the term sheet:

8/10. Some advice on what you need to do after the raise:

9/10. How to perform well in board meetings:

10/10. Ending with an important note to my fellow VC colleagues:

• • •

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More from @axeliaklein

Beata 👾 Profile picture
11 Nov 20
I started writing threads because I loved reading them, I never knew how powerful they could be.

In 3 months I got >360% new amazing followers by just writing 20 threads.

And if I can do it YOU most definitely can.

So here goes.

The MEGA thread on threads.
0) Sections:

1. Why you should write threads
2. Finding inspiration
3. How to structure the work
4. Writing to maximise results
5. The effectiveness of threads
6. Threaders to learn from
7. Reading suggestions
+ Final comment
1. Why you should write threads
Read 35 tweets
Beata 👾 Profile picture
10 Nov 20
Want to look smart when talking to investors AND do your startup a favour at the same time?

Make sure you are on top of your CAC, LTV, and CAC Payback-period game.

5 must-do's below:
1) The only CAC that matters: Fully loaded

Fully loaded CAC =

All Costs to Convert (including costs for prospects that did not convert) / Converted Customer

All Costs = The cost of advertising, marketing, sales, support during the free trial, on-boarding costs, etc.
2) Segment, Segment, Segment

Break down your CAC on different acquisition channels.

It will show which channels are better than others, and which ones you should modify.

And IF you present Blended-CAC (paid + organic) always show Paid-CAC as well to give the full picture.
Read 7 tweets
Beata 👾 Profile picture
29 Sep 20
Last week @LucianaLix, Partner at @sequoia, asked what the up and coming categories in Europe are.

The thread created >90 interesting replies. I took the liberty to analyse them and rank according to prevalence.

The Top 10 Themes in Europe (according to Twitter):
1) Digital health

Example sub categories: Wearables, Preventive Healthcare and Wellness, Longevity, Mental Health, Inefficiencies in Health Care

Example companies: @ouraring, @meditopiapp, @HelloBetter_de, @Vinehealth_
2) Future of work

Example sub categories: Onboarding, Employee Engagement, Virtual Meetings / Conferences, Team Collaboration

Example companies: @TypelaneHQ, @workvivo, @tamehq, @atium_app
Read 12 tweets
Beata 👾 Profile picture
23 Sep 20
Raising capital? Lacking connections to VCs?

Fortunately many VCs are moving away from the tradition of "warm intros only", and instead towards a more inclusive and diverse funnel.

Below 10 investors that are open advocates of cold outreaches (+ their email).
1) Paul Murphy (@paulbz) | Northzone | paul[at]northzone[dot]com

Geo: Europe & NYC
Stage: Seed to Series B
Sectors: Consumer, entertainment, and enterprise applications
2) Leo Polovets (@lpolovets) | Susa Ventures | leo[at]susaventures[dot]com

Geo: US
Stage: Early stage
Sectors: Enterprise software, developer tools, logistics and supply chain
Read 12 tweets
Beata 👾 Profile picture
18 Sep 20
Taylor Swift as 2020 unicorn IPOs (thread)
Snowflake ImageImage
Lemonade ImageImage
Read 11 tweets
Beata 👾 Profile picture
17 Sep 20
Which slide is both the least and the most important one in your pitch deck?

Answer: The market size slide

Why? Numbers are generally always overestimated but still something investors want to feel comfort around.

5 steps on how to make a great market size slide:
1) Don't google "Market size X" and pick the highest number you can find

Market reports seldom correspond 100% with what you are building, and often show bloated numbers.

Hence these numbers should not let investors question your judgement by being put into your deck.
2) Read about the market and collect data points

So what to do?

By founding a company you are becoming an expert in your specific niche.

A great start to build on the knowledge you already have is to collect specific data points related to your industry.
Read 7 tweets

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