Thread by @product_growth

Everyone sees success, but not what happened behind the scenes. 🎬

Behind the hockey stick growth of @DunzoIt, were multiple initiatives by numerous operators who made this happen. 📈

One of the key initiatives they undertook was to revamp the entire #search funnel. 🔍

🆕 Here’s the first Spotlight Behind-the-Scenes story of @ArushiAnand10 and Nikhil telling us how they increased the contribution of orders through search from 3% to 12%. 🚀

Full case study in the link below. 👇🏼

Special thanks to @bbharadwaj for making this happen. 🙏🏼

Here are some of the problems which @ArushiAnand10, Nikhil and the team addressed –
1️⃣ Redesigning the search landing page to pre-empt orders
2️⃣ Optimizing the search CTA

3️⃣ Differentiating search results between items and stores to the user
4️⃣ Revamping the search algorithm to interpret the intent of the query

Who knew that the search "chicken" can have such a variety of user intents! 🐓

5️⃣ Optimising the search results page for small orders
6️⃣ Avoiding user dead-ends for null search results

A big shout out to the whole team at @DunzoIt who made this possible behind the scenes! 📢👏🏼

🔗 Read full case study here 👇🏼
docs.google.com/presentation/d…

Kudos to @pramodk95, @ramsunkarap and @vamskri from our volunteer team for making this case study happen! 🙏🏼

“Alone, we can do so little; together, we can do so much.”

Click here if you want to read other case studies or share your Behind-the-Scenes story of how you created impact in your company. 👇🏼
productgrowth.org/spotlight