In 2018, a Brazilian man whose first language wasn't even English, became the #1 copywriter in America.

His words generated more than $80,000,000 in sales.

Here's how he did it 👇
Our story begins with Agora Financial, which was founded in 1979 by a financial writer and essayist.

The company pioneered the industry of paid financial newsletters, focusing on topics like how to make money in energy, metals, emerging technologies, stocks, etc.
Over the years, the company scaled by bringing on front-end writers like journalists, essay writers, etc., to publish individual newsletter publications—very similar to the way writers use @SubstackInc today.

More than 20 industry-leading newsletters can be attributed to Agora.
In order to bring attention to these newsletters, Agora also built a team of copywriters who handled the front-end sales copy and back-end upsell copy.

This is internet marketing 101.

- Attract leads
- Move them through funnels
- Upsell more subscriptions/products
The company was incredibly successful, scaling revenue into the hundreds of millions of dollars.

But 2018 was an exciting year—and a big one for up-and-coming sales copywriter, Evaldo Albuquerque.

His first language? Portuguese.
That year, Evaldo outperformed every other copywriter at the company, bringing in 100,000 front-end customers and generating more than $80,000,000 in backend sales copy.

This was 6x more revenue than the company's next-highest sales copywriter.
How did he do it?

Despite English not being his first language, Evaldo had created what he called The 16-Word Sales Letter, answering 10 crucial questions in his sales copy that 1) captured reader's attention, 2) kept them engaged, and 3) urged them to take action.
Question #1: "How is this different from everything else I've seen?"

Question #2: "What's in it for me?"

Question #3: "How do I know this is real?"

Question #4: "What's holding me back?"

Question #5: "Who/What is to blame?"
Question #6: "Why now?"

Question #7: "Why should I trust you?"

Question #8: "How does it work?"

Question #9: "How can I get started?"

Question #10: "What do I have to lose?"
Today, Evaldo Albuquerque is considered one of the "greats" in the copywriting world.

And in the past 3 years, has generated more than $170,000,000 in sales from his words.
For more writing habits, success stories, and publishing insights, subscribe to Daily Writing Habits:

New posts every morning.
And if you want to read Evaldo's work in full (I recommend buying the book where he expands on his writing process), read The 16-Word Sales Letter here:

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