7 Marketing Rules Every Marketer Should Know
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1. Talk less, listen more.
Sales is about your prospects, not about you.
The more they talk, the more you understand them.
Simple and effective, yet many do not practice it.
Sales is about your prospects, not about you.
The more they talk, the more you understand them.
Simple and effective, yet many do not practice it.
2. Market research is all you need.
Know your prospect completely.
Know their desires, know their pains, know their challenges, know their experiences.
That is why listening is so important. It is the only way to actually know their needs.
Know your prospect completely.
Know their desires, know their pains, know their challenges, know their experiences.
That is why listening is so important. It is the only way to actually know their needs.
3. Learn copywriting.
If you know their needs and their challenges, great.
But without good copywriting, your offer will go unnoticed.
Learn copywriting, use their pains and needs inside, convince them to buy.
If you know their needs and their challenges, great.
But without good copywriting, your offer will go unnoticed.
Learn copywriting, use their pains and needs inside, convince them to buy.
4. Focus on your audience.
Identify them and try to be as specific as you can.
If you try to sell to everyone, you will end up selling to no one.
Identify them and try to be as specific as you can.
If you try to sell to everyone, you will end up selling to no one.
5. Learn from mistakes, not only yours.
Always be testing. When you don't sell, look for mistakes and correct them.
But also look to your competition, look where are they failing and be sure to avoid those failures too.
Always be testing. When you don't sell, look for mistakes and correct them.
But also look to your competition, look where are they failing and be sure to avoid those failures too.
6. Trust does matters.
Have you ever bought something from a friend, just because he is your friend?
We all have. Why? Because we trust them, we would rather buy from someone we know, than from a stranger.
Build a relationship with your prospects, not everything is sales.
Have you ever bought something from a friend, just because he is your friend?
We all have. Why? Because we trust them, we would rather buy from someone we know, than from a stranger.
Build a relationship with your prospects, not everything is sales.
7. Tell stories.
Let them talk, but when you need to talk, stories are the best way.
Why? You can use their pains and needs within it, they are also good because they appeal to emotions and logic at the same time.
Stories also help you create a better relationship with them.
Let them talk, but when you need to talk, stories are the best way.
Why? You can use their pains and needs within it, they are also good because they appeal to emotions and logic at the same time.
Stories also help you create a better relationship with them.
Review:
- Listen your prospects to understand them
- Find their needs and pains, then sell them the solution
- Use good copy to sell you offer with the solution
- Focus on an specific audience you can help
- Learn from everyone's mistakes
- Create trust
- Use stories
- Listen your prospects to understand them
- Find their needs and pains, then sell them the solution
- Use good copy to sell you offer with the solution
- Focus on an specific audience you can help
- Learn from everyone's mistakes
- Create trust
- Use stories
Thanks for reading.
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