Thread by @Dmurr68

13 copywriting tips and tricks from the pros.

1. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett

Copywriting 101.

∙ Add social proof.
∙ Speak to pain, not pleasure.
∙ Acknowledge common objections.
∙ Create scarcity.
∙ Write like your customers talk.
∙ Use specifics.

My favorite rule: An ounce of emotion is worth a pound of evidence.

- @david_perell

3. @davegerhardt's 5 copywriting rules:

4. "The most personal is the most creative." - @VeryGoodCopy

5. "Clarity above everything." - @GoodMarketingHQ

6. “What matters isn’t storytelling. What matters is telling a true story well.” – @MarketingProfs

7. "The most powerful element in advertising is the truth." – William Bernbach

8. “Get yourself a collection of good ads and DM pieces and read them aloud and copy them in your own handwriting.” - Gary Halbert

9. “I understand social proof is one of the most powerful levers to convince somebody to enter your funnel or start talking to you online.”- @AaronOrendorff

10. “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” - David Ogilvy

11. “Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Howard Gossage

12. Dear Brands,

Your voice is as much a brand asset as your logo - and you use your logo everywhere so guess what, you should use your voice everywhere too.

Keep consistent

- @VikkiRossWrites

The secret to writing effective social media copy:

Social media is a light medium, so write casually. Write like you’re texting a friend. Write like you’re explaining something over a beer. Write like you’re telling your mom. That’s the secret. Write it casually.

- @mkobach