I got serious about Twitter on April 12th 2020.

Since that day:

I've raised $5MM and met with over 200 future investors in my real estate deals.

I've done $75k worth of consulting.

And I've met mentors and friends I'll carry with me for life.

What worked for me 👇👇👇
First of all I tried the mainstream advice and built my own blog, podcast, email list, YouTube. Spent 2 years. 500k downloads. Some success.

Got more value out of Twitter in 30 days.

If raising money or in business THIS is the platform.

Okay let’s go:
1. Stay on topic.

The most valuable folks here are here to learn. They curate their feed. They want business and to LEARN.

No fantasy football. No gifs. No pop culture. No one liner jokes.

Be an expert at what you do. Stay on brand.
2. No politics.

At all. Ever. It’s a great way to piss off (and say goodbye) to 1/2 the folks here.

Not everybody feels the way you do and the smartest folks don’t want your opinion. Nothing good comes of it. So avoid it.
3. Be incredibly open

Nobody will steal your ideas. Yes it’s uncomfortable and yes you’ll get challenged.

I shared my profit and loss statements on here. It led to discussions with many brilliant folks in the DMs and several folks who wanted to partner reaching out.
4. Put your neck out.

Don’t be afraid to look like an idiot. Challenge smart people by retweeting and commenting. Good things come if you do it in a respectful way.

Admit a change of opinion if you’re wrong. Reap the rewards if you’re right. Be kind.
5. Quality over quantity.

Don’t tweet every 30 minutes. Tweet a few times a day. Save drafts when you get good ideas.

Don’t tweet the thoughtless comments that add no value. Delete them.

Creativity comes in spurts. Tweets should be consistent.
6. Your goal should be to make smart people think differently about something.

Or to think about something totally new and learn.

If it takes 10 seconds to write, its probably not worth reading.
7. Don’t link away from Twitter.

The algorithm punishes you and your reach will shrink.

Twitter wants its users here, on Twitter. Link out sparingly and do it later in the thread of multiple tweets.

Nobody wants the auto posted blog links.

Hashtags are worthless as well.
8. Say more with less.

Take out every single character that doesn’t support the message you’re trying to get across.

But don’t sound like a fortune cookie. Leave that to the guys like naval who can pull it off.
9. Don’t directly solicit investors.

It’s illegal and you should only subtly talk about partners and LPs.

Let a conversation start with interested folks messaging you and take it off line to get to know them before giving the pitch.
10. Open your DMs and deal with the volume.

Don’t discourage people reaching out because you’re too cool to give a noob some guidance.

Ignore the dumb questions. Help some people. Let the value come to you.
11. Story matters more than terms.

I have an expensive deal structure. It’s juiced for me.

But folks care a lot less about the structure and a lot more about the sponsor (you) and the 10 year vision and tailwinds behind the investment.

Tell a story.
12. The best tweets stir controversy and go against the grain but have points that everyone agrees with.

Folks on twitter don’t want to get fed the same stuff every other media channel is feeding them. Be different.

Make smart people think differently about something.
13. For every tweet think about this question before you hit send:

Would I want a future partner or investor who is wealthy and important reading this message?

Will this lead to productive conversation?
14. Don’t retweet without comment

It adds no value. And don’t make that comment a one word approval.

There had to be something the author left out of the tweet or something you can add.

Spend 60 seconds and add some thoughts.
15. Have thick skin and don’t get emotional.

Some humans are mean. Very mean.

Don’t let it get to you. If it does, find another place to do business.

This is sales. You will have rejection and not everyone will like you.
16. No negativity, ever

Folks are tired of complaining and bad news stories.

If you need help with content follow
and apply his concepts to your business.

He is a master of all of this stuff. I’m not.
17. Steal what works

If you see a great Tweet, apply it to what you do, add your own twist, and schedule it to post a few weeks later.

You don't always need to find your own creative content.
18. Add value first

Don’t run around twitter with your hand out asking for help. It’s not about you.

Help other, smarter, more resourceful people. If you slide in someone’s DMs, bring some value.

No, you can’t have a meeting to “pick my brain”.
19. Stay humble.

Nobody cares how much money you have, what you drive or where you live. It makes you look foolish.

You want to be the rich guy who nobody knows is rich and drives the Toyota Camry.

Don’t set your profile up like this:
20. Treat this like a job.

Because it’s valuable. Do it right and incredible things will happen. Its about building a personal brand.

Set a goal. Make a plan. Execute even when it isn’t fun anymore.

Set your profile up like this:
21. Scarcity is bullsh*t

Everyone can win. There is plenty of money to go around.

Help other people and you’ll get help in return. I only succeeded at this because folks like
@moseskagan showed me the ropes. Study first, ask second.
22. Read the book Storyworthy by Matthew Dicks.

This was recommended by @theSamParr & @ShaanVP. All about telling a story that captivates audiences.
23. Feel free to break any of these rules.

Just like business, there are 1000 ways to win. You do you and I’ll do me!

I’m just a guy who acts like he knows what he’s doing. Even a blind squirrel finds a nut every now and then.

Writing good, captivating Tweets takes practice. Get started and work at it!
A few other powerful things that happened because of twitter:

Met a guy who allowed me to temporarily employ 15 of his employees for 2 weeks.

I see 5+ self storage deals a week in the DMs. People know I’m into storage. So they ask me advice and bring them to me.
I sold 15 copies of a course for $1500 that is only half-way finished. Will update here.

I’ve met 3 mentors that I’m sure will be close to me for the rest of my life. I’m talking incredible conversations about life and what direction to go.
And the most important of them all:

A personal Twitter is much more powerful than an Anon or business branded feed.

Its all about TRUST. Putting a name with a face is critical to doing business on here!

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More from @sweatystartup

14 Jan
It’s not about how much money you make. It’s about how much money you get to keep.

There are two types of CPAs:

1. Those who act like they work for the IRS.

2. Those work and fight for their clients.

I’ve fired number 1s and I pay good money for number 2s.

What I’ve learned:
You want a tax planner who gets aggressive, develops strategies for you to implement, and is prepared to take on the IRS.

You pay them good money for this.

You pay them to WORK FOR YOU.

But let’s think about the motivating factors:
Taking this approach is more work for the CPA. Bad CPAs don’t like doing work.

I had arguments with my first CPA about depreciation. He said getting aggressive was a bad idea because recapture taxes are significant.

He didn’t want to do the extra work.

I fired that CPA.
Read 11 tweets
13 Jan
Why is it I could check into an Airbnb 8 years ago with no human interaction by walking straight to my room...

But I spend 10 minutes at a hotel front desk signing papers and getting a room key.

Who is going to automate this industry and cut $300k a year in payroll?
The front-desk employee sits on their hands and does absolutely nothing all night.

A great cleaning and maintenance crew is all you need! Cut the breakfast and workout room / pool as well.

Big opportunity to automate some of these small mom-and-pop hotels in tertiary markets.
I know Hilton offers this as an option. But they still staff the front desk.

99.99% of small town America hotels staff the front desk or have a family that owns it and has to sleep nearby.

I'm talking about this from the lens of an operator and cutting costs, increasing NOI.
Read 5 tweets
13 Jan
I sometimes act like an arrogant know-it-all on here.

But my opinions are loosely held. I do that to get better and I love it when you challenge me.

Keep holding me accountable and making me smarter!
A few things I’ve changed my mind on:

I think folks with no money can start in real estate through brokerage or leasing and make a lot of money to start doing deals.

I used to have a major extreme ownership mentality and if you weren’t successful it’s your fault.
I used to think self storage was superior to other asset classes but I know now I’ll have a diversified portfolio when I’m 60.

I think Bitcoin has a place and is a great hedge.

I think HCoL cities are decent places to earn great yield and appreciation can’t be underestimated.
Read 34 tweets
11 Jan
If you trace back the lineage of the great real estate families who hold millions or hundreds of millions in property you’ll always find that one person who started it all.

The person who didn’t have the capital but created some through entrepreneurship.

The person who didn’t have the knowledge but took a chance, made the best decisions they could given the information they had, made a lot of mistakes, but found a way to build wealth through real estate.
They took what they learned and slowly but surely multiplied it over the years. Rolling the family wealth snowball down the hill.

I didn’t come from a real estate family.
Read 5 tweets
9 Jan
Why do most real estate folks sell their properties?

Because most aren’t real estate investors at all. They run a service business and they get paid in fees when they buy and in promotes when they sell.

True investors get paid by owning great assets for a long time.
Okay okay it’s still real estate investing.

But if you need to buy and sell every 2-4 years to make money and you stop working the money stops coming.

Finding a structure and getting enough capital into the stack that allows you to make enough money while you own it is the key!
If you can find a way to hold real estate for 10+ years that’s when the magic happens.

And it’s when you make money doing nothing but waiting!
Read 10 tweets
8 Jan
Amidst the chaos this year folks forget the following industries all had record sales / performance in 2020:

Exercise / fitness
Car sales
Video games
Domestic appliances
Ghost kitchens
Online meeting platforms
PPE suppliers
Dating apps
Online teaching
Online fitness
Children's Toys
Entertainment streaming
Food delivery
Divorce attorneys
Outdoor experience venues
ATVs UTVs Dirt Bikes
Photography equipment
Hiking supplies
Running shoes
Yoga supplies / online platforms
Cooking supplies
Painting supplies
Tools of all kinds
Guns and ammo
Guitars and instruments
Pools and spas
Videography equipemnt
Craft beer
All alcohol
Interior design
Read 9 tweets

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