1/ As our animals have transformed from our property to our de facto children, a massive and lucrative industry has developed to feed and care for them. (📝 by @Ostaley) qz.com/1954821/how-am…
2/ Americans spent nearly $100 billion on pets and pet care last year, according to estimates from @APPAtweets. That’s more than what they spent on smartphones or at the movies, combined, and greater than the GDP of Ethiopia. qz.com/1954821/how-am…
3/ Pet care and food offer investors the size and stability of a mature industry. Yet the changing nature of the relationship between humans and their animals means it has the characteristics of a new, fast-growing sector. (📝 by @katherineefoley) qz.com/1952680/how-pe…
4/ Pet services catering to the psychological wellbeing of animals are growing rapidly. Their overarching goal: to help create optimal conditions to breed human-pet relationships. (📝 by @JaxBischof) qz.com/1952417/why-mo… 
5/ Pet product dev has become a playground of innovation. @barkbox has over 400 employees and was most recently valued at $1.6 billion. The key to that success? Creating toys that will amuse + entertain both dogs and their owners. (📝 by @SarahLizChar) qz.com/1952788/why-pe…
6/ In India, anxious pet parents returning to the office are boosting the growing pet industry. Some of the most common solutions for keeping pets happy while owners are out include hiring dog walkers or pet-sitters. (📝 by @sharma_niaa) qz.com/india/1951777/…
7/ The more owners treat pets like ppl, the more they're willing to spend on food, services, and health care. But when society starts to regard pets as humans, with human and civil rights, it could mean profound and destabilizing shifts for the industry. qz.com/1954821/how-am…
8/8 Read more in our newest field guide, The pet industrial complex: qz.com/guide/pet-indu…
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