Thread by @MrJacobEspi

I've added close to 1000 followers in the last month and a half.

It's been incredible watching this account grow recently.

After 10 years of using Twitter casually, I've started to get dialed in and be intentional.

Let's talk about why and what I’m learning.

//Thread

I’m going to help people learn how to be confident and effective leaders.

Social media is the best way to do this at scale.

I’m currently a leadership consultant for a Fortune 40 company. I work specifically with the customer care team.

I also have a coaching/consulting business I’m actively growing.

All the money I’m making here is getting reinvested in myself.

- Courses
- Coaches
- Marketing

I realized this:

- Becoming a subject matter expert in your industry is still possible.

- You don’t need millions of people to know who you are.

- You need thousands of people who like you and trust your advice on a specific topic.

Your clan of thousands will be the cornerstone of your business.

You need to do everything you can to support them.

They will

- Spread the word
- Provide testimonials
- Support everything you publish

Right now, I’m focused on branding myself in two places:

- Twitter
- LinkedIn

Facebook and Instagram have become too expensive

I need to start a weekly clubhouse room but need to find a day that will work consistently.

I’m spending a small percentage more than I’m making in my business as I’m just getting started.

This is outside of my comfort zone, but my debt is nothing compared to what it would cost to start a traditional business.

I am excited to continue sharing what I’m doing as I continue to grow.

There is so much going on in the world right now. It is more important than ever to focus on the things you have control of.

Happy Sunday, everyone.