Habits can be brutal. I’ve spent the majority of life battling bad ones: including wrestling with alcohol addition for 20+ years.
I learned how to hack habits with help from @JamesClear’s book Atomic Habits. Here’s a summary of what worked for me:
Habit-building is science. Think from first principles.
Rule #1: make it obvious. To change behavior, put up cues in your environment as a constant reminder.
I built a home gym (with great effort), now I can’t escape from daily exercises.
Rule #2: make it attractive. You want to sugarcoat the pain.
I put my phone, with Twitter and other social media apps in my gym (yes, gym hour now 💦). It’s punishing, but works because the incentive is very compelling.
The more tweets I send, the longer I stay!
Rule #3: make it easy. Remove temptations from your environment so you waste less mental effort to say ‘no’.
High carb food sucks. So I didn’t put any in my house. Need to go out of my way to get it. It becomes easier to comply with than to break the habit.
Be ruthless!
Rule #4: make it satisfying. Our brain is wired to respond to feedback loops.
You can build one for yourself - this is a very effective hack.
Find something you enjoy, tie to a measurable goal, then indulge yourself whenever you achieve the goal with no exceptions.
The key takeaway: instead of relying on your willpower, design your environment with great intention.
Don’t be a monk, be a choice engineer. No need to make life harder than it should be 😊
If you struggle with drinking, streak psychology helps a lot (I talk about it in this week’s EP at @thequest_pod )
Gratitude too. Social accountability. Those are small hacks I’ve been trying, through trials and error.
I just gave a talk to the W2021 YC batch. It's my favorite startup audience to talk to. Here are some of the highlights:
Finding product market fit is the critical thing to do in a startup.
Everything else: demo day, what investors you get, how much you raise, what press covers you -- it is all window dressing.
Many founders don’t want to talk to their customers because it makes them vulnerable, because it's hard work, because it's scary. Creating a tight feedback loop with customers is the one thing that will help you discover PMF.
10 months ago we shut down Atrium after raising $75m in venture capital. Anyone hearing that knows I made tons of mistakes along the way. Someone asked me today what my biggest lessons learned were. Here they are:
Start with the mission
.
It is very hard to write the mission after the fact. You should start with a clear reason to exist and filter early hires for believers.
Start remote. SFBA is over for startups: the cost of housing and rent gives you much worse operating leverage. Many talented people choose jobs they want to be flexible re: location. Remote is better at this time in the market.
Here's how he built a unicorn digital pharmacy serving tens of thousands with 800 employees and raised $350m after starting out of my living room 5 years ago:
[A thread]
I met Matt & Jamie in 2015 when they were engineers at Facebook. They wanted to start a co, but wanted the assurance of raising $ before quitting their day jobs.
I asked them how anyone would believe in the founders if they didn't believe in themselves. They quit FB the next day
After a few weeks delivering prescriptions from my living room, Matt decided they needed to own a pharmacy to build something better. So he started walking into pharmacies in SF and asking if he could buy them.
He actually found one: AG Pharmacy in the Mission.
I just fasted for five days (120 hours). No food, just water, coffee, and electrolytes. I did zero preparation; I only decided to do it the day I started.
Here’s what I learned about myself:
Hunger is in the mind. Most of us eat compulsively out of habit, not because we need to.
After 3 days, hunger subsided and I started to feel very calm.
Days stretched out and felt much slower. We don’t realize how much time we spend eating.