Habits can be brutal. I’ve spent the majority of life battling bad ones: including wrestling with alcohol addition for 20+ years.

I learned how to hack habits with help from @JamesClear’s book Atomic Habits. Here’s a summary of what worked for me:
Habit-building is science. Think from first principles.

Rule #1: make it obvious. To change behavior, put up cues in your environment as a constant reminder.

I built a home gym (with great effort), now I can’t escape from daily exercises.
Rule #2: make it attractive. You want to sugarcoat the pain.

I put my phone, with Twitter and other social media apps in my gym (yes, gym hour now 💦). It’s punishing, but works because the incentive is very compelling.

The more tweets I send, the longer I stay!
Rule #3: make it easy. Remove temptations from your environment so you waste less mental effort to say ‘no’.

High carb food sucks. So I didn’t put any in my house. Need to go out of my way to get it. It becomes easier to comply with than to break the habit.

Be ruthless!
Rule #4: make it satisfying. Our brain is wired to respond to feedback loops.

You can build one for yourself - this is a very effective hack.

Find something you enjoy, tie to a measurable goal, then indulge yourself whenever you achieve the goal with no exceptions.
The key takeaway: instead of relying on your willpower, design your environment with great intention.

Don’t be a monk, be a choice engineer. No need to make life harder than it should be 😊
If you struggle with drinking, streak psychology helps a lot (I talk about it in this week’s EP at @thequest_pod )

Gratitude too. Social accountability. Those are small hacks I’ve been trying, through trials and error.

A 10-min riff :)

justin.quest/episodes/formi…

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More from @justinkan

19 Jan
I just gave a talk to the W2021 YC batch. It's my favorite startup audience to talk to. Here are some of the highlights:
Finding product market fit is the critical thing to do in a startup.

Everything else: demo day, what investors you get, how much you raise, what press covers you -- it is all window dressing.
Many founders don’t want to talk to their customers because it makes them vulnerable, because it's hard work, because it's scary. Creating a tight feedback loop with customers is the one thing that will help you discover PMF.
Read 22 tweets
8 Jan
Most of my life I wanted to connect deeply with the people around me but didn’t know how. I was a painfully shy extrovert as a kid.

Here's what I've learned about how to build meaningful relationships with others.
First: what didn't work.

I thought becoming successful would attract people to connect with me.

It turns out the types of interactions people want to have with you because of fame and money are not often conducive to deep relationships.
Eventually, I realized what I'd been doing for the first 35 years wasn't working.

After a lot of soul searching and self work, here are the things I found:
Read 7 tweets
6 Jan
10 months ago we shut down Atrium after raising $75m in venture capital. Anyone hearing that knows I made tons of mistakes along the way. Someone asked me today what my biggest lessons learned were. Here they are:
Start with the mission
.

It is very hard to write the mission after the fact. You should start with a clear reason to exist and filter early hires for believers.
Start remote. SFBA is over for startups: the cost of housing and rent gives you much worse operating leverage. Many talented people choose jobs they want to be flexible re: location. Remote is better at this time in the market.

I wrote that before COVID, now it's extra true.
Read 16 tweets
3 Dec 20
I talked to my friend @mattieuga from @altopharmacy on @the_quest_pod this week.

Here's how he built a unicorn digital pharmacy serving tens of thousands with 800 employees and raised $350m after starting out of my living room 5 years ago:

[A thread]
I met Matt & Jamie in 2015 when they were engineers at Facebook. They wanted to start a co, but wanted the assurance of raising $ before quitting their day jobs.

I asked them how anyone would believe in the founders if they didn't believe in themselves. They quit FB the next day
After a few weeks delivering prescriptions from my living room, Matt decided they needed to own a pharmacy to build something better. So he started walking into pharmacies in SF and asking if he could buy them.

He actually found one: AG Pharmacy in the Mission.
Read 9 tweets
12 Nov 20
A friend who just started a company texted me last night and asked:

"What's the best piece of advice you have for me?

What do you wish someone told you when you were running these companies?"

Here's what I answered
Work on yourself:

Meditation, therapy, exercise, get good mentors, find a network of founders at your level

Every hour you put into yourself will pay huge dividends in the long run
Don’t worry about goals or outcomes, only worry about building a framework for directional progress

You don’t control the outputs, you only control the inputs
Read 5 tweets
2 Oct 20
I just fasted for five days (120 hours). No food, just water, coffee, and electrolytes. I did zero preparation; I only decided to do it the day I started.

Here’s what I learned about myself:
Hunger is in the mind. Most of us eat compulsively out of habit, not because we need to.
After 3 days, hunger subsided and I started to feel very calm.

Days stretched out and felt much slower. We don’t realize how much time we spend eating.
Read 9 tweets

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