Why language matters when talking to creators, especially when it affects how they make a living on your platform.

A Patreon thread πŸ‘‡
1/ Patreon announces plans to "simplify billing" through anniversary billing instead of billing at the beginning of each month.

The language implies that this is happening regardless of creator input, which probably was not Patreon's intention.

blog.patreon.com/2020-year-in-r…
3/ Patreon apologies for billing change

blog.patreon.com/more-context-o…
4/ Patreon hosts Reddit AMA that isn't going over too well

reddit.com/r/AMA/comments…
5/ Not sure how this happened.

I'm sure Patreon got feedback on this change from creators before announcing it publicly...right?

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More from @petergyang

2 Dec 20
🎑 The super fan flywheel is a proven way for startups to grow in the creator economy.

Here's how it works πŸ‘‡

1. Flywheel
2. Incumbents
3. Examples

peteryang.substack.com/p/the-super-fa…
1/ A super fan is someone who:

β€’ Wants authentic interactions with the creator

β€’ Is willing to pay a lot for these interactions
2/ @kevin2kelly wrote that a creator can make six figure income by getting 1,000 super fans to pay $100 a year.

A startup can grow by helping creators make money through authentic interactions with their super fans.
Read 20 tweets
29 Nov 20
πŸ”’ OnlyFans grew faster than any other creator platform this year.

Let's explore why πŸ‘‡

1. Overview
2. Flywheel
3. Creators
4. Fans
5. What's next
1/ OnlyFans lets creators charge fans for access to content and interactions.

In 4 years, OnlyFans grew to:

β€’ 1M creators
β€’ $2B paid to creators
β€’ 100+ creators making $1M+
2/ The OnlyFans flywheel works as follows:

1. Target a specific segment

2. Help creators make money by engaging super fans

3. Rely on creators to bring more fans from social media

4. Attract other creator segments through word of mouth

Let's dive into each step.
Read 24 tweets

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