Thread by @vivekraju93

Strive to remove as much unnecessary detail as possible. Outside eyes help. Whatever remains, make copy crisp/make it visual. As a founder, easy to get into mode of thinking every point is imp.
PS: It takes time & iterarions. Don't start working on a pitch a week before a meeting

https://twitter.com/sajithpai/status/1352885936518959104

But this step 2. Step 1 is to spend time & get feedback on the articulation of the company (2-3 lines that describe what you do). Through what lens you want someone to look at the biz. In what Bucket they slot you. Lot of this is decided by end vision, competition and sector.

My fav example is how Dunzo changed its articulation from personal concierge service to enabling local commerce.
As personal concierge articulation l, your only rev source is customer. As local commerce, merchant gets added in.

Your product changes from chat UI to Swiggy like UI.
The opportunity size is much larger.
Biz on ground is same. But this articulation changes the way you evaluate the company.

Personal example. If I was pitching Simplanations, I will ensure my messaging makes it clear I see it as a education company, and not journalism company.
If I establish this lens, it makes it easier for me to explain why I don't need to publish content daily (like Ken, ET, etc)..

...because I am building content that is relevant for few years. My eyeballs come over time.
This lens will decide who my actual competition is, what my monetization options are. So it's important to convey this articulation to someone whose money I want.

Having this articulation in your head (and pitch) is important since it will drive a lot of things. It can even change product as I explained in the Dunzo eg.
Similarly, the education vs journalism distinction will also inform my content scope for Simplanations.
Very important!