Influencer Marketing
T H R E A D
Some brands have developed a phobia towards influencer marketing not because the influencers don’t deliver but because they are choosing wrong influencers for their brand campaigns.
Do they even know what is niche influencer marketing?
T H R E A D
Some brands have developed a phobia towards influencer marketing not because the influencers don’t deliver but because they are choosing wrong influencers for their brand campaigns.
Do they even know what is niche influencer marketing?
Niche Influencers: They focus on a specific area of interest hence, considered experts in their niches.
Most of their content is targeted towards those who share the same interests as them. Because of this, they form strong connections with their followers.
Most of their content is targeted towards those who share the same interests as them. Because of this, they form strong connections with their followers.
Who are the right influencers?
1. They relate to your brand operations
2. They include of different creatives with mastery of content creation & sharing tips: memes, videos, texts, GIFs etc
3. Authenticity – In-authenticity turns off followers
janetmachuka.com/choosing-the-r…
1. They relate to your brand operations
2. They include of different creatives with mastery of content creation & sharing tips: memes, videos, texts, GIFs etc
3. Authenticity – In-authenticity turns off followers
janetmachuka.com/choosing-the-r…
For brands that would like to incorporate #InfluencerMarketing here are the key components
1. Plan your influencer marketing strategy
2. Influencer Identification & selection
3. Optimized distribution
4. Content collaboration and campaign workflow
5. Monitor & Analytics
1. Plan your influencer marketing strategy
2. Influencer Identification & selection
3. Optimized distribution
4. Content collaboration and campaign workflow
5. Monitor & Analytics
• • •
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