Thread by @theBuoyantMan

It looks like Britannia biscuits have gotten sweeter over the years.

- They want to keep up with the competition
- They want to keep their prices competitive
- They want more sales, but keep their margins too

The only possible way to increase their margin?

Increase % of sugar.

Sugar is the cheapest product amongst all the ingredients that biscuit manufacturers use.

Palm oil prices have skyrocketed, from 58-59 rupees per liter 1.5 years back to 110-120 rupees today.

Sugar prices on the other hand have grown only like 10% or so from 33 to 36 per kg.

Anytime you have a recipe with sugar, the one ingredient you can increase to decrease all other ingredient proportions is sugar.

You can use some chemical/artificial agents to mask the taste of sugar from being too overpowering.

When it comes to Britannia biscuits, we all feel that the quality their biscuits had 10-15 years back was immensely superior.

I think the reason is because they have changed their recipes to suit their costs and margins compromising the quality.

Today, almost all Britannia biscuits have over ~30% sugar in their products. With some products, this % is even more.

I am not sure if the information they declare as part of their packaging and the actual recipe are reflective of each other.

AMUL biscuits aren't available in Chennai, at least where I live. But I have heard that they are very very good.

So, if you intend to consume biscuits, consume from a brand which doesn't compromise on the quality.

But, at the end of the day, it's all Maida. Nothing good.

The way these companies are battling it out by masking the real nature of their products using fineprint, and spoiling the health of consumers, for their greed - is just unethical.

I can point out so many problems with today's food industry.

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