Because we're fighting a huge credibility gap, as amateurs working on a critically important problem whose work must past review by experts to be effective.
One solution:
Explain what we plan to do. Do it.
Repeat. Repeat. Repeat.
I am Mr. Nice Fluffy Bunny with respect to my comms strategy, as only a dangerous professional with a folder labeled Overwhelming Timestamped Evidence can be.
I think I sort of regret writing "amateurs" already given that while that is probably a perception we'll hit sometimes, with respect to the *part of the problem* we are working on, we are... how to phrase this...
"Sketch briefly the credentials, accomplishments, career trajectories, and skill set of a diverse team of multidisciplinary professionals who you would want in charge of a distributed systems problem with a user-friendly web frontend."
Back to being Mr. Nice Fluffy Bunny.
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Here is what VaccinateCA.com did today on Day 13, to help Californians access reliable information about the coronavirus vaccine so that they can make better informed choices for themselves and anyone they arrange care for:
* We called several hundred pharmacies across the state of California, and wrote down what they said.
* We continued doing QA work with our call center, to align expectations regarding notetaking such that information is displayed on the website in a consistent fashion.
* We briefly published mistaken information. It suggested the coronavirus vaccine was widely available at a pharmacy where it was factually not, resulting in a large number of phone calls to that pharmacy.
In “Is this really my life now?”, and I swear as my honor as a gentleman this just happened:
I ducked into a beef bowl place to have a quick bite while answering some high-urgency communications.
I bought my usual, with their new tablet app. It cost 580 yen, which is ~$6.
The shift manager, on seeing the order come in, came over and said “Sir, you appear to have created an order entirely equivalent to the lunch set, which is available from 11 AM, and which costs 500 yen.”
“That’s OK. *turns back to email*”
“That is NOT OK, sir. I will fix this.”
And thus begins an absolute comedy of errors where the Japanese salaryman in me knows what is happening, the American CEO in me is ruthlessly prioritizing neither the 80 yen nor explaining things to manager, and the shift manager involves corporate to override their new POS.
VaccinateCA.com made these improvements on Day 12 to help Californians quickly locate information medical professionals provided about how to get in line to get the coronavirus vaccines they're eligible for.
* We made hundreds of calls to pharmacies across the state.
* For the first time, we brought a call center online. They called *five times as many* pharmacies as we did today, because they are professionals and they are very, very good at what they do.
We are reviewing their written notes prior to publishing them, to align on styles/etc.
* We completed a prototype of multilingualization for our website. Multilingualization means that the UI would be in a language maximally convenient to the user, but the content would continue to be in (in this case) English.
We are QAing translations to Spanish and Chinese now.
Here's what VaccinateCA.com got done today, Day 11. (Technically speaking I know day is over in California but work hasn't stopped in Tokyo yet.)
* We made several hundred calls (near our peak to date) to pharmacists across California, and wrote down what they said.
* We added 60 net new locations with the vaccine, plus the instructions their dispensing pharmacists indicated would allow one to get an appointment and any eligibility criteria required. This brings us to about 320 we know of.
* We re-called many places to check for changes.
* We did major work on a Brand Identity Toolkit, so that the experience of using our project is consistent across the site and the other various presences we will soon have. We'll be cutting over to the new branding over the next few days.
Here is what VaccinateCA.com wants to get done today, Day 11, to help Californians arrange the covid-19 vaccine for themselves or their loved ones.
* We are going to call hundreds of pharmacies across California, talk to the pharmacist, and write down what they tell us.
* We are going to publish that information to a single website, including (where appropriate) the links and instructions we heard from the pharmacist for scheduling appointments.
* We're putting a way to quickly go from our search results to Google Maps so that vaccine searchers can prioritize which location they call based on e.g. their mobility capabilities, availability of transport, convenience to places they know, etc.
* We called several hundred pharmacies across California, asking pharmacists under what circumstances they could vaccinate. We publish their answers. We've made ~2.5k calls total in 10 days to 1.6k locations.
* We found 35 new vaccination locations with the vaccine available and published the instructions for getting in line, including eligibility criteria and appointment scheduling instructions, to our site. We have almost 300 locations with availability on the site now.
* We announced the CEO internally (it's me). We announced a head of product/design (@malthe) and a website tech lead internally. We'll continue clarifying organizational structure so our volunteers have clear lines of communication to maximize for impact of their work.