2/ Ancestry and 23andme are probably the most popular DTC genetic testing companies. You receive a test kit, swab your cheek and then you can get insights into your familial history, etc.
However, the DTC market has been more difficult than servicing health care providers.
Took the afternoon to understand the prescription drug market a little better.
Here are some ramblings on the value chain...
[THREAD] ⬇️
1/ It starts with the manufacturer of the drug. These are the pharmaceutical companies like Pfizer, Abbott Labs, AbbVie, Merck, GSK, etc.
Top 5 by revenue (in billions):
Johnson & Johnson – $56.1
Pfizer – $51.8
Roche – $49.2
Novartis – $47.5
Merck & Co. – $46.8
2/ As an aside, we're talking prescriptions which are usually chemical-based rather than organism-based. The latter are often researched by biotechs instead of pharma.
But pharma companies sometimes don't even manufacture the drugs themselves...