Prediction.. GB News will be the Parler of TV news. Lots of talk of everyone moving over.. But any broadcaster on channel 675 is always going to struggle to get mass traction.
24 hour news doesn't have the cultural history as it does in the US. And TV news is losing viewers generally.
What it will do is generate lots of clips for twitter.
What it will do is generate lots of clips for twitter.
It's an expensive business to get into, and revenue through TV advertising is based on viewing figures.. So it'll need to be advert heavy if its to sustain itself.
Advertisers might be hard to keep, People don't want their advert on after JHB has just spouted covid denied crap.
Advertisers might be hard to keep, People don't want their advert on after JHB has just spouted covid denied crap.
We also have impartiality rules.. So it might not be as one sided as many of its potential viewers would like.
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