Thread by @NamanSr

Are you making a workflow software or a marketing software?

The skillsets are different.

Workflow software generally has a defined objective and existing motivation from the user.
The developer has to make sure the software works at a certain speed with a bug free experience.

Marketing software involves creating the motivation for a new objective. So there is a different kind of copy, design, incentives, understanding user psychology involved.

You also worry about things like SEO, Shareability, amongst many others.

Can a marketing driven internet company be made to compete with a workflow driven?

Yes. This happened with online Insurance aggregators.

Policybazaar's online system is marketing driven.
Turtlemint and many others are onboarding agents and giving them a workflow tool. Don't need to market to consumers directly.

Voonik vs. Meesho is similar.

What you also end up doing is replace high marketing cost with lower net margins (after sharing with agents).

Products that have a steep learning curve or subjective output anyways needs humans to assist in buying.

Turtlemint's agents (entrepreneurs) are lead generators and sellers.
Policybazaar's call centre agents (employees) are only sellers.

This can be applied to many other industries. And is a new way to disrupt an established industry.

You are in someway converting a B2C industry to B2B2C.

When outsourcing as a newbie internet entrepreneur, be clear if you need a software development agency or product making agency.

Necessary plug: start here refrens.com/hire/software-…