The P.I.M System - Personalized Image Marketing On LinkedIn
aka
>> How the CEO of a $2b company responded to an animated cookie monster gif
>> Was going to turn this into a paid guide
>> Thought I'd give it away for free instead
Let's go!
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// THREAD //
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HOW DOES IMAGE PERSONALIZATION WORK?
First, use a real picture
It can be of you standing in front of a board
or use any object eg stock image of a billboard
Layer text and other images on top of that pic
Use customisation merge fields for personalization
That's it
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WHY DOES IT WORK?
>> Human psychology is hard-wired to trust someone when we look them directly in the 𝗲𝘆𝗲𝘀
>> Its much harder to be offended & hit spam or disconnect
>> Its much easier to give consideration to your offer, as trust at a subconscious level is higher
3/9
𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝘀 - 𝗨𝘀𝗶𝗻𝗴 𝗣𝗲𝘁𝘀
>> Pet marketing is as old as the hills. People love their pets.
>> Even if they don't want your offer, you've brightened their day & made them smile
>> People need to know, like & trust you before they say yes...
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𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝘀 - 𝗨𝘀𝗶𝗻𝗴 𝗛𝘂𝗺𝗼𝘂𝗿 & 𝗚𝗜𝗙𝘀
>> Humour is powerful but requires advanced skills
>> Make someone smile and they're 75% sold on you
>> This cookie monster GIF got me a positive response from the CEO of a $2b US Corporation
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𝗖𝗿𝗲𝗮𝘁𝗲 𝗗𝗲𝘀𝗶𝗿𝗲 - 𝗨𝘀𝗶𝗻𝗴 𝗦𝗰𝗿𝗲𝗲𝗻𝘀𝗵𝗼𝘁𝘀
>> Selling SaaS? No problem, screenshots ROCK
>> Make them look hand-made & personal, not slick as an ad
>> They generate curiosity & build value/desire for the solution
>> No personalization even needed here
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LinkedIn Personalization on Steroids - 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗣𝗶𝗰𝘁𝘂𝗿𝗲𝘀
>> LinkedIn profile picture personalisation is POWERFUL
>> When you see your own photo, your subconscious demands you pay close attention.
>> This is HARD-WIRED into our brain.
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All these images were sent by LinkedIn message, but email works too
and yes, automation software exists to do this at scale
Nifty images is great
But I use Hyperise
Connect Hyperise to Expandi
➡️ now you can post to LinkedIn ⬅️
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Now you know how to get crazy insane responses to your LinkedIn messages with images
& in your cold/warm emails
If you got value from this thread please like/comment/RT 👍