The P.I.M System - Personalized Image Marketing On LinkedIn


>> How the CEO of a $2b company responded to an animated cookie monster gif
>> Was going to turn this into a paid guide
>> Thought I'd give it away for free instead

Let's go!


// THREAD //

1/9 Image

First, use a real picture

It can be of you standing in front of a board

or use any object eg stock image of a billboard

Layer text and other images on top of that pic

Use customisation merge fields for personalization

That's it

2/9 Image

>> Human psychology is hard-wired to trust someone when we look them directly in the 𝗲𝘆𝗲𝘀

>> Its much harder to be offended & hit spam or disconnect

>> Its much easier to give consideration to your offer, as trust at a subconscious level is higher

3/9 Image
𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝘀 - 𝗨𝘀𝗶𝗻𝗴 𝗣𝗲𝘁𝘀

>> Pet marketing is as old as the hills. People love their pets.

>> Even if they don't want your offer, you've brightened their day & made them smile

>> People need to know, like & trust you before they say yes...

4/9 Image
𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝘀 - 𝗨𝘀𝗶𝗻𝗴 𝗛𝘂𝗺𝗼𝘂𝗿 & 𝗚𝗜𝗙𝘀

>> Humour is powerful but requires advanced skills

>> Make someone smile and they're 75% sold on you

>> This cookie monster GIF got me a positive response from the CEO of a $2b US Corporation

5/9 Image
𝗖𝗿𝗲𝗮𝘁𝗲 𝗗𝗲𝘀𝗶𝗿𝗲 - 𝗨𝘀𝗶𝗻𝗴 𝗦𝗰𝗿𝗲𝗲𝗻𝘀𝗵𝗼𝘁𝘀

>> Selling SaaS? No problem, screenshots ROCK

>> Make them look hand-made & personal, not slick as an ad

>> They generate curiosity & build value/desire for the solution

>> No personalization even needed here

6/9 Image
LinkedIn Personalization on Steroids - 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗣𝗶𝗰𝘁𝘂𝗿𝗲𝘀

>> LinkedIn profile picture personalisation is POWERFUL

>> When you see your own photo, your subconscious demands you pay close attention.

>> This is HARD-WIRED into our brain.

7/9 Image
All these images were sent by LinkedIn message, but email works too

and yes, automation software exists to do this at scale

Nifty images is great

But I use Hyperise

Connect Hyperise to Expandi

➡️ now you can post to LinkedIn ⬅️

Now you know how to get crazy insane responses to your LinkedIn messages with images

& in your cold/warm emails

If you got value from this thread please like/comment/RT 👍

Want more KING content & surprises?

Join my 'secret' email list


P.S Want to get a PDF of all the screenshots and case studies in this thread for ease of reference?

I'm giving that away to everyone on my email list

Its in the first email you receive when you sign up at


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More from @linkedin_king

17 Feb
Got a great question via DM...

...& I figured the reply would help others too.

So I've created this 𝗕𝗥𝗔𝗡𝗗 𝗡𝗘𝗪 thread:

➡️ 𝗛𝗼𝘄 𝘁𝗼 𝘀𝗲𝗹𝗹 𝗦𝗘𝗢/𝘄𝗲𝗯 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗼 𝗹𝗼𝗰𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀... ⬅️


1/8 Image

First you need a compelling offer to stand out e.g

>> Free website for local plumbers

Use a template & let them change text/images for free.

Once they have your new website, you've established TRUST.

Figure out what OFFER makes most sense for you...


The REAL PROFIT is in the UPSELL...

Here are 7 killer UPSELLS:

1) Customizations e.g. copy/design
2) Hosting e.g. for 1 year
3) SEO
4) PPC
5) Social Media
6) Email/SMS Marketing
7) SaaS add-ons e.g webchat

Figure out what UPSELLS make sense FOR YOU...
Read 8 tweets

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