The Master Beak Wetter: @DavidSacks

He built two unicorns.

He invested in 20 more.

5 of his FRAMEWORKS for startups🧵👇
Who is @DavidSacks?

• Stanford, UChicago Law, Worked at McKinsey for 1 yr

• COO of PayPal ($1.5B exit to eBay)

• CEO of Yammer ($1.2B exit to Microsoft), Founder of Craft Ventures

• Investments: Facebook, Airbnb, Palantir, Uber, Twitter, SpaceX, OpenDoor, Lyft
FRAMEWORK 1: Failure is NOT an Option

Being a founder is hard.

Every successful startup ALMOST dies multiple times.

However, if you let yourself think failure is acceptable, you're much more likely to fail.

Burn the boats!
FRAMEWORK 2: STOP "doing things that don't scale"

YCombinator is Wrong.

Your goal is to use technology to build things that scale.

The sooner you get there, the better off you are.
FRAMEWORK 3: Go Sharp

Focus on a few features for the most desperate customer segment.

PayPal's buy button started with an eBay seller who struggled using checks for auctions.

Once you find it, go all-in on the use case and find ways to turbo-charge adoption.
FRAMEWORK 4: "Crazy" Founders

You can't tell the difference between "good" and "bad" crazy.

Stop trying to.

Founders need to be far more aggressive than the avg person.

You need to be a visionary and run through walls.

It only becomes dangerous when you're immune to advice.
FRAMEWORK 5: Cross the Penny Gap

Penny Gap = from initial MVP to first paying customers

It can take 2 months, 2 yrs, or forever.

Questions to ask:
• What immediate pain do you solve?
• Who exactly is the buyer?
• What is the sales motion? Where do leads come from?
If you liked this, hit that follow @chrishlad for 2 threads/week on frameworks that help you win.

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More from @chrishlad

28 Jan
What if you could avoid competition forever?

How to Build a Personal Monopoly with @david_perell + @jackbutcher

THREAD👇
1/ What is a personal monopoly?

The intersection of...

• Curiosity: What do you care about?

• Competence: What are you good at?

• Character: Who are you?

These combinations SHRINK the area of competition.

"Competition is for losers."
@peterthiel
2/ Where to Start

"You can't connect the dots looking forward: you can only connect them looking backwards."
-- Steve Jobs

Trust your curiosity and intuition.

Only curiosity creates uniqueness.
Read 11 tweets
27 Jan
Since 1995, 70% of TOTAL value creation in tech was driven by Network Effects.

Keep reading to understand and leverage them today👇👇👇
1/ Definition: More people using a product, the more valuable it becomes for everyone

Facebook with only 1 user is worthless.

However, as more people join, the platform becomes exponentially more useful.
2/ What is a network?

Networks are made of nodes and links.

Nodes = participants = consumers, devices, customers, buyers, sellers
Links = connections between nodes: they vary in strength

Network Size = Total number of nodes
Read 9 tweets
26 Jan
Billionaires are always right.

News Flash: They don't have all the answers. No one does.

Instead, beware of advice from the successful.

Welcome to Survivorship Bias.

THREAD
1/ Survivorship bias is when we consider only the winners without all the losers.

Our brains are obsessed with finding cause and effect.

Therefore, we try to find patterns when they don't exist.
2/ During WW2, the US military studied aircrafts returning from war to try to reduce aircraft casualties.

After mapping the damage, they found that most bullet holes were in the wings and tails.

Conclusion: Wings/tails are vulnerable and we must FORTIFY them.

Not so fast...
Read 9 tweets
21 Jan
Goal Setting 101

We all have big goals.

• Be the Tony Robbins of Tech (@ShaanVP)
• End Climate Change (@chamath)
• Sell 1 million copies (@JamesClear)

But how do you actually get there?

I have a solution... The Funnel Framework

Keep Reading... Image
1/ "Set a goal so big it'll blow your mind."

This is a good start. But it misses the main point.

We need a North Star to focus on but also a system to get there.
2/ Long-term: Choose the dream.

For me: Build a company from idea to IPO.

This goal is something that takes 5+ yrs...

Dream big.
Read 7 tweets
11 Jan
Networking is a bad word today.

Instead, ask “HOW CAN I HELP OTHERS ?

This changes everything.

So I made a system for it.

Introducing A.S.S... (ha)

• ATTRACT
• SEARCH
• STRENGTHEN

— THREAD — Image
1/ ATTRACT

How can I attract interesting people to me?

Examples:
• Writing
• Podcasts
• Tweet threads
• Building in Public

For me, this is writing 2 tweet threads and publishing 1 podcast per week.
2/ SEARCH

How can I find and develop relationships with interesting people?

• Focus on value, not spam.
• Everyone is busy. And nothing you send warrants a response!

For me, this is 1 DM/Email to someone new every week with SPECIFIC value.
Read 8 tweets
1 Nov 20
If you build a great product and no one knows, did it happen?

@mkobach
@JunaeBrown
@AmandaMGoetz
@JuiceboxCA
@KyleTibbitts
@jenalyson
@tobydoyhowell
@ThatChristinaG
@markritson
@TheCoolestCool

10 LESSONS from 10 of the BEST Marketers👇🧵
1/ Understand Culture First

"Marketing is effective when it’s a reflection of culture. Have to understand culture and society to understand marketing"

@mkobach
2/ Four Keys

• Make your audience feel like they know u— inside look into lifestyle or clear buyer persona

• Create shareable content—audience promos for u

• Authenticity

• Interactive strategies since everything is digital. Create EXPERIENCES

@JunaeBrown
Read 11 tweets

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