Here's Why I Love Equity:

Let's say you're starting a janitorial business.

In the first year you do 40k in revenue and do most of the work yourself. You make a salary of about 30k.
In the second year you do 120k (lots of growth but very possible), you have a few staff so you take home earnings of 60k.

In year three you do 250k in sales, pick up quite a few more employees, with earnings for the year of 75k.
In year four you finally get to 500k and have you first personal year of 100k in earnings.

Year five is BIG and business doubles again. You break a million in revenue and take home a 20% margin for 200k in earnings!!

But wait, there is so much more to this!
You've been creating value along the way. Lets say the business sells for 2.5x SDE.

At earnings of 200k that's a 500k sale of your business.

Now, I'm simplifying this a bit but between SDE and your sale you created total earnings as an owner of 700k in just five years!!
If these seems a little complex check out this very basic excel spreadsheet walking you through what I was talking about: Image

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More from @SullyBusiness

1 Feb
How To Start A Janitorial Business 🧵👇

1. Pick a name. If you're having trouble with this keep it simple and SEO friendly. Use the formula "your service + your location" Do some competitor research so that you don't take a name others in your region have.
2. Perform a market analysis and make sure there is a need in your area. Call cleaning companies to see if they even answer. If they don't, there is likely a need.
3. Grab a domain name that makes sense with your company name. Sign up for you Google My Business location. This is absolutely ESSENTIAL and deserves its own thread on another day. Fill it out thoroughly, get some great 5 star reviews.
Read 13 tweets
20 Oct 20
How to pull a profit on every job as a recurring service business (think lawn care, maid service, pool cleaning, etc.)

1. Determine the hourly wage you are going to pay in your market. For example, let's say the going rate for labor in your industry is $15/hour.
2. Multiply the wage by 1.2x, an increase of 20% to cover Social Security, Employment Taxes, etc.

This brings us to $18/hour for labor.
3. Determine the hours that will be spent at the facility each week. Let's say 2 employees, 2/hrs, 1/week.

That's 4 hours/week. Easy.
Read 11 tweets

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