Hero Moto Corp earlier also known formerly as “Hero Honda” is one of India’s first motorcycle manufacturers.
The company has seen many ups and downs throughout their life span up till now.
Here is a thread on the iconic Indian Motor Cycle brand @HeroMotoCorp 🧵👇
#fintwit
The company has seen many ups and downs throughout their life span up till now.
Here is a thread on the iconic Indian Motor Cycle brand @HeroMotoCorp 🧵👇
#fintwit
Here is how the company went from "Fill it, Shut it, forget it" to "dhak-dhak go" to "Hum mein hai Hero" to owning a market share of about 46% in India in the two-wheeler category.
Ludhiana, Punjab is where everything came alive!
Ludhiana, Punjab is where everything came alive!
In 1956 a still renowned brand “Hero Cycles” came into power.
Soon after the Munjal brothers founded the cycle company in 1975 it became the largest manufacturer of bicycles in the entire nation.
Nobody could stop the attention of international automakers “Hero Cycles” grabbed!
Soon after the Munjal brothers founded the cycle company in 1975 it became the largest manufacturer of bicycles in the entire nation.
Nobody could stop the attention of international automakers “Hero Cycles” grabbed!
Enter Honda of Japan in 1983.
Hero and Honda decided to forge an alliance.
Soon after their alliance the very next year, in 1984 Hero Honda was born.
Honda chose Hero in India because of its wide network and the quality of the products produced by the company.
Hero and Honda decided to forge an alliance.
Soon after their alliance the very next year, in 1984 Hero Honda was born.
Honda chose Hero in India because of its wide network and the quality of the products produced by the company.
Honda’s decision did pay off.
By 2001 Hero Honda motorcycles became the largest motorcycle manufacture globally.
The Joint venture of Hero and Honda produced some iconic motorcycles.
One such motorcycle was the CD100 which also the first motorcycle manufactured by the brand.
By 2001 Hero Honda motorcycles became the largest motorcycle manufacture globally.
The Joint venture of Hero and Honda produced some iconic motorcycles.
One such motorcycle was the CD100 which also the first motorcycle manufactured by the brand.
Hero Honda was the first to introduce 4-stroke motorcycles in India.
The motorcycles were renowned for their class-leading fuel efficiency, low cost, and manufacturing quality.
Hero Honda set the benchmark for other motorcycle manufacturers.
The motorcycles were renowned for their class-leading fuel efficiency, low cost, and manufacturing quality.
Hero Honda set the benchmark for other motorcycle manufacturers.
The research and development of the company never stopped.
Hero along with Honda brought many motorcycles in the Indian two-wheeler market and created a buzz till the year 2000.
Hero along with Honda brought many motorcycles in the Indian two-wheeler market and created a buzz till the year 2000.
Besides the new motorcycle launches Hero Honda got the tag of #1 motorcycle manufacturer in the world in terms of the number of bikes manufactured.
The company still maintains the standards to date.
The company still maintains the standards to date.
But the rising tension between the two companies led to the fall of collaboration between the two companies.
The differences between the two companies were rising for some time due to the issues between them.
The differences between the two companies were rising for some time due to the issues between them.
Despite the 10 year long partnership Honda was reluctant for not sharing the full technology gone in their motorcycles.
Hero also had to pay high royalty to the Japanese company.
Hero also had to pay high royalty to the Japanese company.
The main reason for the termination was restricting the export of motorcycles in just a few countries namely, Bangladesh and Nepal.
Exporting was one of the main components that could help Hero to expand its footprint.
Exporting was one of the main components that could help Hero to expand its footprint.
In 2011 Honda the Japanese motorcycle sold its 26% shares to the Munjal family.
This was the end of one of the successful collaborations in the world.
On 29th July 2011, the name changed from Hero Honda to Hero MotoCorp.
This was the end of one of the successful collaborations in the world.
On 29th July 2011, the name changed from Hero Honda to Hero MotoCorp.
The @HeroMotoCorp got its new identity.
A British firm Wolff Olins designed the new logo of the company.
It is still in use.
The logo was showcased on the 9th of April in London to harmonize with the third test cricket match between England and India.
A British firm Wolff Olins designed the new logo of the company.
It is still in use.
The logo was showcased on the 9th of April in London to harmonize with the third test cricket match between England and India.
@HeroMotoCorp was now free to export its motorcycles to any country!
Today it exports many of the motorcycles to Latin America, Africa, and West Asia.
There were doubts regarding the retirement of the joint venture of the two companies but Hero overcame them all.
Today it exports many of the motorcycles to Latin America, Africa, and West Asia.
There were doubts regarding the retirement of the joint venture of the two companies but Hero overcame them all.
Now it is a well developed and established motorcycle manufacturer brand.
After the joint venture got dissolved the Indian motorcycle manufacturer came up with many innovations that were produced in house.
After the joint venture got dissolved the Indian motorcycle manufacturer came up with many innovations that were produced in house.
Some of the achievements are the new 110cc engine, the vertical 125cc engine, and the new I3s Tech.
Hero introduced the I3S or Idle start-stop function in many of its motorcycles.
Hero introduced the I3S or Idle start-stop function in many of its motorcycles.
Hero iSmart got the highest ever fuel economy in India of 110km/l.
This motorcycle was awarded the most fuel-efficient motorcycle in the world.
This motorcycle was awarded the most fuel-efficient motorcycle in the world.
Today Hero MotoCorp produces nearly 9,500 two-wheelers in a day!
For instance, nearly 7 motorcycles roll down the production line every minute.
Indeed Lt. Brijmohan Lall Munjal established a big firm which now has a name worldwide.
For instance, nearly 7 motorcycles roll down the production line every minute.
Indeed Lt. Brijmohan Lall Munjal established a big firm which now has a name worldwide.
To learn more about such unknown stories of well-known entrepreneurs, follow me at @_BizBites
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