This week's post: All of the ways to increase your product's virality
A few highlights in the thread below 👇
lennysnewsletter.com/p/increasing-v…
A few highlights in the thread below 👇
lennysnewsletter.com/p/increasing-v…
1/ First, make sure you *should* be investing in virality. Virality is a natural fit for your product if:
• Your product is better with friends or colleagues (e.g. Snapchat, Slack)
• The product is innately fun or rewarding to share (e.g. travel photos, homes for sale)
• Your product is better with friends or colleagues (e.g. Snapchat, Slack)
• The product is innately fun or rewarding to share (e.g. travel photos, homes for sale)
2/ What is “virality”, anyway?
Virality is simply growth that stems from your existing users. Each user brings in on average more than one additional user (directly or indirectly) and thus creates exponential growth.
Virality is simply growth that stems from your existing users. Each user brings in on average more than one additional user (directly or indirectly) and thus creates exponential growth.
3/ What are the different types of virality?
1. Word-of-mouth virality: Hearing about it from friends or colleagues
2. Invitation virality: Being actively invited by friends or colleagues
3. Experiential virality: Seeing the product in action
1. Word-of-mouth virality: Hearing about it from friends or colleagues
2. Invitation virality: Being actively invited by friends or colleagues
3. Experiential virality: Seeing the product in action
4/ How do you increase your product’s virality?
You have three levers at your disposal:
1. Increasing sharing rate
2. Increasing conversion rate
3. Increasing engaged users
Of these three, the first bucket is the most interesting.
You have three levers at your disposal:
1. Increasing sharing rate
2. Increasing conversion rate
3. Increasing engaged users
Of these three, the first bucket is the most interesting.
5/ Strategy #1: Increasing sharing rate
1. Nurture organic word-of-mouth
2. Incentivize word-of-mouth and inviting
3. Make the product better when more friends or colleagues use it
4. Make the product *only* useful when using it with friends or colleagues
(continued)
1. Nurture organic word-of-mouth
2. Incentivize word-of-mouth and inviting
3. Make the product better when more friends or colleagues use it
4. Make the product *only* useful when using it with friends or colleagues
(continued)
5. Generate content that users want to share with friends
6. Increase experiential serendipity
6. Increase experiential serendipity
• • •
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