1/ I wish it were this simple. Unfortunately, allowing access to the IDFA allows a heck of a lot more than just personalized ads. Eric’s point is valid though, the combination of SKAdNetwork and App Tracking Transparency don’t actually give consumers choice.
https://twitter.com/eric_seufert/status/1356727618100486155
2/ When a consumer allows tracking, they are allowing anything that app might do with any of their data. And for personalized ads to even work in this paradigm, they have to allow tracking for multiple apps, not just Facebook/Instagram/Google Chrome/Whatever.
3/ Real consumer choice would be a beefed up SKAdNetwork with modes for personalization ON or OFF. With personalization on, SKAdNetwork would allow apps like Instagram to get 100% conversion tracking when the consumer allows personalization.
4/ This would allow Instagram to better personalize ads, but prevent the kind of bulk data collection by shadow companies that proliferated with the IDFA. As I’ve said, I actually like Instagram ads and would turn on personalization, but I’m not going to allow blanket tracking.
5/ Instead, Apple chose to throw the baby out with the bathwater. Advertising isn’t inherently evil, nor is measuring the response to that advertising as Apple itself is doing for its own apps!
https://twitter.com/drbarnard/status/1356725212897812481
6/ To @eric_seufert’s point, I can absolutely envision an alternate universe where Apple took a more thoughtful approach to privacy instead of preaching privacy fundamentalism while not even practicing what they preach. A good read to wrap up this thread: stratechery.com/2019/privacy-f…
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