How to use free social media traffic to find buyers that will spend freely...
Some few days back, I dropped a tweet about how a lot of merchants who depend on free social media traffic are attracting broke followers who end up sharing their stuff with more broke followers.
So, someone asked - "How do I avoid broke people and attract people who have money to spend on what I sell?"
And this is my reply:
The focus keyword here is ATTRACT
Since we are talking about social media traffic, then the first thing is to have an idea of how they all work.
Facebook, Instagram, Twitter etc all work based on an algorithm.
This algorithm studies what you are interested in based on your behaviour - E.g. people you follow, what you like etc.
It (the algorithm) then recommends you to people like you and also shows your content to people similar to those you have shown interest in.
You really don't have much control here.
But that is the first part.
The second part is where you have more control.
And it has to do with the type of content you put out on social media.
The type of content you post will attract certain types of people to you.
Content here includes text, videos and pictures (including memes)
If you are selling premium stuff, everything about you has to show that you are premium.
This starts from your profile picture, your bio, etc
Then, the type of content you post and share also matters.
It is called positioning.
This way, you will be attracting the right people who will make you more money.
It is about quality than quantity.
A lot of people post all types of shitty content & attract a lot of low level followers.
And even though they boast to have 450,000 followers, they are broke.
(By the way, if you have a large responsive audience on social media, you can also be making money from advertising from big brands - E.g. coca-cola, banks, telecoms etc who just want awareness.)
On the other hand, you might have just 4000 followers and be making N5m a month because of the quality of audience you have.
And it starts by identifying the type of people you want to attract and also identifying what it takes to attract them.
Anyway, this is not a training program.
But I think you have learnt something useful.
I have to go.
Share if you find this useful.
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(i) As usual, some people don't think. Some were busy plugging in their hustle in the comments regardless if it fits or not. When will those people learn?
(ii) Many of the responses show that many people really need to update their money/business knowledge.
I mean...you were given access to an audience of 250,000 (25-40) women who have money to buy stuff and what you want to sell to them is "sanitary pads?"
If you noticed that your brain has developed the bad habit of skipping important things and being unable to focus on one thing for at least 5 minutes (e.g. reading an article), you need to do something fast.
Focus is important for success and these days, many people are
suffering from extremely short attention span and lack of focus.
What I recommend you do is that you begin to meditate for at least 5 minutes a day.
Meditate here simply means - Set your timer, Close your eyes and try to think about nothing.
Of course, you will have thoughts trying to force their way in, just try to block them and focus.
If you keep at it, after a while, you will be able to meditate for 5 minutes.
Once you get there, increase it to 10 minutes daily.