the highest GMV growth
lowest take rate
lowest penetration of core markets
AND lowest fwd EV / GMV multiple which is <1
However, it's unclear if slowdown in $CDON 3P GMV was $amzn or more the supply issues quoted by mgmt
Also, if you're $AMZN EMEA VP - what do you focus on?
Nordics - difficult geog / logistics, much further from Ger AMZN stronghold, v diff language / culture
OR
Poland: bigger market, faster and larger GMV growth, existing warehouses, close to Ger?
$AMZN are also more likely to have a bigger advantage with FBA to improve Polish infrastructure versus in Sweden where PostNord already do next day reliably in Sweden
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Hello Fresh as an ecommerce membership model is interesting
$HFG looks to benefit from the sales retention of SaaS businesses with the lower CAC and high reactivation of ecommerce businesses
The weekly cadence of an ecommerce membership gives $HFG a large TAM, ecomm like CAC, and the option to reactivate customers as they wish.
One misconception about $HFG is churn breaks the model. But the fact customers come and go PLUS AoV is $60+ per week gives very high LTV and 6-month payback