The motto for excelling at any creative work: Get going, then get good.
I first learned this from @jackbutcher. When you start creating things, you want to publish all the time. Doing so gives you feedback, will helps you improve over time.

Another way to think about this is “Imitate, then Innovate.”
Comedians follow the “Get going, then get good” motto all the time. They prepare for Netflix specials by testing material over tons of small comedy clubs across the country. Then they cut the flops and double-down on what works.

(h/t @morganhousel) Image
Creators pursue their craft because they have good taste. But when they start creating, their work isn’t very good. The successful creators push through, while the unsuccessful ones walk away in red-faced, round-shouldered frustration.

Ira Glass called it “The Taste Gap.” Image

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More from @david_perell

4 Feb
Now that creators are becoming investors, creator job boards will soon be everywhere.

Here's why:

1) Every creator attracts a pool of like-minded people.

2) Job boards are low-cost, high-margin businesses.

3) As an investor, companies are always asking for hiring referrals.
Aspects of the recruiting industry will be disrupted by creators who have far-more targeted audiences than big companies like Indeed or Monster ever will. Somebody should build a white-label service for creator job boards, so creators can stay focused on audience building.
William Gibson once said: "The future is already here. it's just not evenly distributed yet." The job boards of the future look a lot like this initiative from @APompliano: a creator-focused, industry-specific marketplace.

Read 4 tweets
3 Feb
With Jeff Bezos stepping down as CEO, here’s a thread of the best things I’ve learned from him.

1. Be willing to change your mind.

As Bezos famously said: "Anybody who doesn’t change their mind a lot is dramatically underestimating the complexity of the world we live in.”
2. There are two kinds of decisions.

One-way door decisions are irreversible, so make them slowly. Two-way door decisions are the opposite. Since you can go back on them, you should make them quickly. Image
3. Encourage good writing

Amazon’s built a writing-first culture where employees review six-page memos at the start of important meetings. Writing takes longer in the short-term but saves time in the long-term. The memos are structured like a dissertation defense.

Here's how. Image
Read 17 tweets
29 Jan
The world is filled with talented people who can't be creative because they're just trying to make it.

But give them a little bit of cash so they can work on what they want for a year, and they'd creatively explode.

This story about Harper Lee is my favorite example.
I'm moved to tears every time I tell this story about Harper Lee.

Encouraging others and raising their aspirations is one of the most productive activities you can do. And who knows... you might just inspire the next great novel.

(h/t @tylercowen)
I know many talented people who've been able to take risks because some wealthy person said: "Work on something so ambitious that you can't sleep at night, and if you fail, you'll always have a job working for me."

Society needs more of this so people can take risks.
Read 4 tweets
26 Jan
One of the fastest ways to improve both the intellectual world and the lives of creators is to create platforms that reward craftsmanship over volume.

Quality over quantity.
Today’s algorithms have such a now-bias that consistently publishing is the best way to be consistently seen.

And so, the entire Internet has a decency bias where current events dominate our attention.

But if we choose, we can design slower and more contemplative platforms.
The economic incentive to work like a craftsman is why I’m so excited about Cohort-Based Courses.

A course is a product. And as the founder of any great software product will tell you, great products are born from years of design, feedback, and iteration.
Read 8 tweets
24 Jan
The career path of a creator has three stages:

1) Discovery: Hone your craft and find the idea you want to be known for.

2) Income: Ditch the corporate world and become financially independent.

3) Equity: Get ownership in a business that’ll grow without your daily involvement.
The playbooks for the discovery and income phases have mostly been written: be prolific, attract an audience, and build a Personal Monopoly.

But right now, there are few paths towards generational wealth and escaping the day-to-day grind.

That’s where the attention is shifting.
Open questions:

1) When will the first creator IPO?

2) How can we normalize the “Chief Evangelist” role at companies so creators get equity in startups?

3) Can creators build generational wealth without managing a big team?

4) What are the leading causes of creator burnout?
Read 9 tweets
24 Jan
I’m in Miami to see what all the hype is about, and South Beach is officially my favorite architectural neighborhood
“Why South Beach?”

South Beach has the highest concentration of Art Deco buildings in the world, which is by far my favorite architectural style.
What else I learned today:

• In the 1940s, buildings with 4+ stories had to have an elevator, so were are the nice ones.

• Old Art Deco has sharp, 90-degree corners. Late Art Deco is more rounded.

• Most of these Art Deco buildings housed rampant illegal gambling schemes.
Read 5 tweets

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