Thread by @nevmed

Very very very very very powerful concept by @naval:

If you want to sell lots of things, you must be able to replicate your product. There’s 4 main categories to do this:

1.) Code
2.) Media
3.) Product
4.) People

1.) Code:
This is where your product is code. Like software.
It can replicate extremely fast. You can run it billions of times for just pennies.

This is by far the most scaleable. You can make it once, then let it run it 10 trillion times for almost no money.

2.) Media:
This is where you create media like videos, or articles, podcasts, or VR experiences.

It can replicate extremely fast because it's delivered in code.

Also ANYONE can make media, whereas only a few million developers in the world can create code.

3.) Product:
This is where your product is a physical product. Like a book, car, chair, or dog leash.

You can make a bunch at one time then sell them all.

Theoretically unit #1 should be most expensive to produce, then the cost of production goes down the more you make.

4.) People:
This is where your product/service goes through people. Like a marketing agency or team of lawyers.

People are harder to maintain than code, so this is more complicated to replicate, but often has the biggest moat from competition.

BONUS 5.) Capital:
This means money. You can invest your own $100...

...or get $100 from 10 friends, now you have $1,000 to invest.

The investing you do now has 10X more impact.