Great communication maximizes compression while maintaining (or increasing) fidelity.
Enter, memes
The context embedded in a meme you can consume in half a second is absurd
Memes move markets and elect presidents
I'm not even sure how we'd define "meme"
Perhaps the idea of "cultural capital" — in the same way money has velocity, so do ideas
Perhaps the idea of "cultural capital" — in the same way money has velocity, so do ideas
"Memes" are the most efficient vehicles for increasing velocity of an idea
Perhaps the idea that they're repetitive and recognizable, like a cell with an incredible ability to duplicate itself with the right host (Twitter/collective consciousness is a good host)
Perhaps the idea that they're repetitive and recognizable, like a cell with an incredible ability to duplicate itself with the right host (Twitter/collective consciousness is a good host)
Caveat all of the above with the fact I have no formal training in anything at all
Memes are like code, but instead of being propagated by machines, they're propagated by people.
I remember @CowbeIly telling me about a way to test the "velocity" of a meme, if engagement per first 1,000 impressions > x = high velocity meme. You can predict it in minutes.
I remember @CowbeIly telling me about a way to test the "velocity" of a meme, if engagement per first 1,000 impressions > x = high velocity meme. You can predict it in minutes.
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