The App Store has a *massive* fake ratings problem👇

You: an honest developer, working hard for a 4.5 star rating.
Your competitor: a $12M App Store scam, undetected for years.

1/🧵
This app was released early 2016.

With a 4.5 rating from over 150k users, and a price of free, it definitely seems worth downloading: Live Wallpaper Maker - Live4K
Upon first launch, we’re presented with what amounts to a $260/year auto-renewing subscription. I didn’t notice the X button located all the way up there, so I’m gonna assume there’s only one way to proceed here - all those users can’t be wrong, and it’s a free trial after all!
Alright, now we’re in. The app is horribly buggy and ad-infested, but perhaps that’s just my opinion - let’s also see what others think in the reviews next.
Using @AppFigures, we can see that the all time reviews average to 3.0 stars. A huge discrepancy from the 4.5 rating, but I hear you say: “Reviews skew lower than ratings because unsatisfied users are more vocal and write something”. Well, let’s put that theory to rest below.
Here are the reviews for just the first couple of years for this app, 2016 and 2017:

4.3 stars

Happy users *do* leave reviews, I guess? Let's look some more next.
There’s a lot of “you have to rate it 5-stars to get the whole thing free” 5-star reviews there, but we'll ignore that because that violation is dwarfed by what comes next.

Let’s see the breakdown of all reviews from 2018 all the way to today. Their average?

2.0 stars ☠️
For 3 years, over 10,000 people have been trying to tell Apple about this scam and warn others from making the same mistake they did.

Their voices remain unheard:
⭐️
Flagged for Breaking Community Guidelines
This app and its developers should be removed from store. The reviews are generated by bot farms. Also, they’re charging people $32 a month for wallpaper. Apple has been notified.
⭐️
Fake reviews?
This app is horrendous. You can't even use it unless you immediately give them $40, or sign up for a "free" trial at a price of $4.99 a week...
⭐️
Should be immediately shut down by Apple
They make you pay for a weekly subscription to even open the app but there’s no way to cancel your subscription.
⭐️
Scandal
A review is an impossible title for this app. There is nothing to address. Nothing is functional without advertisement.
⭐️
Horrible in every way
STOP TRICKING KIDS INTO THESE FREE TRIALS FOR OVERPRICED WALLPAPER. So psychotic to even attempt something so scummy. You have nothing to be proud of besides your stolen money from parents.
⭐️
Respond I’m begging you
I got this and I didn’t pay for anything the memories or a bit foggy but I remember this app being free now it’s paying $4.99 like each week or something like that WHY I DID NOT PRESS PAY FOR ANYTHING MY GUY
⭐️
Fraudulent charge
There was a fraudulent charge by Live Wallpapers made on my account via an App Store purchase. This purchase was NEVER authorized. I had sufficient evidence to support my claim, but because the charge was older than 60 days, nothing could be done.
⭐️
$8 a week? $416 a year? SCAM
This ridiculous app wants $400 a year for a wallpaper. Apple, are you policing anything on this store anymore?
⭐️
Incredibly deceptive advertising
The ads show this stupendous 3-D illusion active wallpaper that appears to show whimsical gears and components inside the iPhone, like a window into the inner workings of the phone. Yeah, well nothing of the kind is actually in the app.
That deceptive ad mentioned in the reviews?

i.imgur.com/xnIDMI5.mp4
To say that Apple could do better here is a huge understatement.

Apple is failing to protect its users, while simultaneously claiming all this about the App Store:

People have a right to know they can’t trust the ratings on the App Store, and Apple needs to publicly acknowledge the problem and that they are working on it.

Keep sending me scams at bunco.squad@hey.com, and please share this far and wide!

✌️

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More from @keleftheriou

9 Feb
Scammers often make the "Cancel" button of their purchase prompt a "Where's Waldo" of sorts.

Other times it only appears after a few seconds.

Here, there just isn't a way to skip it at all.
You download the app, and it just doesn't work.

Unless you sign up for a $260/year subscription that is, which is what most people will do here.

And here's them pumping their deteriorating rating to 4.4 stars 2 days ago - classic.

The reviews?

1.8 stars
Read 4 tweets
6 Feb
If you ever wondered what scammers can do, my Reddit post exposing them hit the r/Apple frontpage with 100 votes but just got mass-downvoted into oblivion.

And I mean, down to ZERO votes.

The truth won't be hidden for too long, but the scammers surely want to keep it that way. Image
🤦

That's not what happened, @reddit, the downvote bot brigade just got activated. Image
Read 4 tweets
6 Feb
Up to now, I've been in the "Apple *wants* to do the right thing" camp. My viewpoint is starting to change.

How to spot a $5M/year scam on the @AppStore, in 5 minutes flat:👇
4.6 stars, with over 80,000 ratings, and a glowing 5-star "featured" review:
Let's slide over to the next review in the carousel:
Read 25 tweets
5 Feb
This next ratings scam is of the YOLO variety, from a company called "Followers Unfollowers Tracker".

They casually buy almost up to a *thousand* fake ratings in a single day.

Why even bother doing this slowly, over time? As soon as their average drops below their liking, BAM!
And just to keep it consistent, they casually buy ONE HUNDRED positive reviews in a day - a far cry from their average of *zero* per day.
The real reviews desperately try to warn others, but get totally drowned out by the fake ones.

You know the story by now.

Apple isn't even trying, and it's infuriating. And the scammers notice that, and become bolder and bolder.
Read 4 tweets
4 Feb
So once again, Apple took down another app I exposed but is cool with the developer running their other, even *more* profitable scam. I'm speechless.

Below you see "Live Wallpaper Z", allowed to keep stealing $40k/month from unsuspecting people.

How do I know?👇
The scheme is pretty simple. Launch the app, quickly get *hundreds* of fake ratings per day, and establish a good-and-hard-to-move overall rating.

Then no fake ratings for a while, until they're needed again.
In their download and grossing ranks, you see that the volume of ratings is totally unrelated to downloads, and their revenue keeps rising along nicely, due to the nature of the auto-renewing $8/week ($416/year) subscriptions.
Read 8 tweets
2 Feb
Folks, WE DID IT!!

We shined a light on these scammers, and Apple TOOK THEM DOWN!👏

The bad news?
While the “KeyWatch” $300k/month scam was removed, Apple did *not* take down their developer account.

Not only that, but their other scam, “GPS Speedometer”, remains on the App Store stealing $200k/month from unsuspecting people, with $416/year subscriptions.😱

UNREAL!
⭐️⭐️⭐️⭐️⭐️
“Accurate. Clean. Customizable. Simple. NO ADS!! If your work truck has a bad speedometer, this app will work.” wrote Camilla Baumbach, the exact same phrasing Jim Hoberek used a year earlier about “DigiHUD Speedometer”, an Android app on Google Play.
Read 10 tweets

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