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Andrey Mir

9 Feb, 3 tweets, 2 min read

Because of the internet, the news media revenue switched from ads to readers.
The ad-driven media manufactured consent; the reader-driven media manufacture anger. The former served consumerism. The latter serve polarization.
In my book “#Postjournalism” 1/
amazon.com/dp/B08GWWXDG7

Reader revenue is shrinking, too; but it is also mutating. The news media no longer sell news, as people already know news from social media. The media just validate that news. News production is replaced with news validation.
“#Postjournalism” 2/
amazon.com/dp/B08GWWXDG7

The news media increasingly solicit subscriptions as donations. Donations require triggers, so the media supply those triggers.
As a result, the media need to induce frustration and polarization in order to keep the audience engaged.
“#Postjournalism” 3/
amazon.com/dp/B08GWWXDG7

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Andrey Mir

@Andrey4Mir

26 Jan

@mmasnick

@mmasnick @doctorow @jack Sorry, now yes.
You mostly listed the models that have already failed the mass media - precisely because they provided just a somehow directed channel while platforms provide personal targeting on a scale that... (bla-bla)
Brand advertising? I dunno, I liked old cozy media, too..

@mmasnick

@mmasnick @doctorow @jack As for subscription - to what? content? no need to waste time discussing it. Now it's content chasing people, not the opposite. The utility of the interface itself? How is the entry fee supposed to encourage entry?

@mmasnick

@mmasnick @doctorow @jack What I find extremely interesting is tokenization of time spent on protocol. If it produces some use for the ecosystem, like Blockchain, it will be very interesting. Reminds the reproduction of classic Marx's capital via producing additional value out of "time spent" as "labour".

Read 7 tweets

Andrey Mir

@Andrey4Mir

17 Jan

It appeared that what the New York Times and other mainstream media were doing was a specific sort of business that could not be replicated in other conditions or at the local level. 1/4
bit.ly/3qzVMjv

To those lucky few, the commodification of Trump appeared to be a game-changer. Historically, there have been no such political events quite so beneficial to the media, except for revolutions and wars. 2/4
bit.ly/3qzVMjv

In 2016, they covered Trump as a celebrity and political wonder, which made the election campaign saleable. After the shock of his victory, the mainstream media learned how to commodify the Trump scare. 3/4
bit.ly/3qzVMjv

Read 4 tweets

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