The future is going to be weird
Playing with the @WOMBO app. Here was the original. Image
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This is my dog Einstein btw

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More from @lennysan

9 Feb
What does it take to become a “senior” Product Manager?

In this week's newsletter, the one and only @jackiebo shares her in-depth advice.

tl;dr Focus on (1) Strategy, (2) Autonomy, and (3) Nuance.

*See thread for highlights*
lennysnewsletter.com/p/senior-produ…
1/ Strategy

A senior PM is responsible for developing and evangelizing a strategy that leads to meaningful customer and business success.

They paint a picture of an inspiring future and figure out the best path to get there.
There are three parts to a strategy: (1) vision, (2) strategic framework, and (3) roadmap. You can get started with whichever one calls to you.
Read 16 tweets
2 Feb
This week's post: All of the ways to increase your product's virality

A few highlights in the thread below 👇
lennysnewsletter.com/p/increasing-v…
1/ First, make sure you *should* be investing in virality. Virality is a natural fit for your product if:

• Your product is better with friends or colleagues (e.g. Snapchat, Slack)
• The product is innately fun or rewarding to share (e.g. travel photos, homes for sale) Image
2/ What is “virality”, anyway?

Virality is simply growth that stems from your existing users. Each user brings in on average more than one additional user (directly or indirectly) and thus creates exponential growth. Image
Read 8 tweets
30 Jan
The most sophisticated growth team no one talks about: @WishShopping
1. The #1 shopping app in 40+ countries
2. Rumored to often be the #1 spender on FB and Google
3. 2 million items sold daily

I sat down with @cplimon to learn about the notoriously secretive company. Read on 👇
1/ Your brand constraint is Wish's opportunity

Wish's superpower is leaving no room for taste or opinion. It's what happens when a machine builds a company based on data. The founder didn't plan to sell cheap goods to low-socioeconomic customers, but where the data took him.
"Until you work at a place like Wish, you don't know what data-driven is. Everyone else is data-driven when it's convenient, when it agrees with your opinions. Wish is great at ignoring their own emotions. It's data-driven with as much intellectual honesty as possible."
Read 17 tweets
26 Jan
This week: A quickstart guide to positioning, brought to you by the one and only @aprildunford.

This is the most succinct and practical guide to nailing your product’s positioning you'll find.

Takeaways in thread 👇
lennysnewsletter.com/p/positioning
1/ What is "Positioning"?
‍Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.
2/ Put another way, positioning is like context-setting for products. It’s a bit like the opening scene of a movie. The opening scene gets us oriented. It answers the big questions: Where are we? What year is this? What’s happening? How should I feel? Who are these people?
Read 16 tweets
21 Jan
I'm excited to share a new growth framework that @danhockenmaier and I have been developing (with help from the amazing @reforge crew)

I've been finding myself coming back to this framework often when talking to founders about growth.

Thread 👇
reforge.com/blog/racecar-g…
1/ As a startup, it's essential that you, and your team, have a clear understanding of how your business is likely to grow. We call this building a Growth Model. With this, you'll know which growth investments to make right away, which to avoid, and which to double-down on.
2/ Our advice is to think about your business like a high-performance race car. The same four components that help a car drive faster also help your business grow:
Read 17 tweets
19 Jan
If you're an engineer thinking about becoming a product manager, this week's post is for you.

Also, a bit of advice in the thread below 👇
lennysnewsletter.com/p/become-a-pro…
Pursue product manager if:

1. You’re more excited about solving business challenges (e.g. strategy, growth, positioning), and customer challenges, than technical challenges

2. You often have strong opinions about the user experience
3. Teammates often agree with your product feedback

4. You enjoy being at the center of the action, vs. on your own, heads-down working

5. You could see yourself being happy never coding professionally again
Read 8 tweets

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