100 rules to make your everyday writing more punchy and persuasive.
Part I:
1. Avoid long words when there is a shorter alternative.
2. Cut as many words as possible.
3. Avoid foreign phrases, scientific words or jargon if there is an everyday word for it.
Part I:
1. Avoid long words when there is a shorter alternative.
2. Cut as many words as possible.
3. Avoid foreign phrases, scientific words or jargon if there is an everyday word for it.
4. Be original and replace similes, metaphors or other figures of speech you often read online or in books.
5. Use the words your audience uses to make a connection.
6. Don't use your thesaurus as often; trust the words you know.
5. Use the words your audience uses to make a connection.
6. Don't use your thesaurus as often; trust the words you know.
7. Delete filler words and meaningless words.
8. Never use more than three prepositions in a single sentence.
9. Make your title as short as possible without changing the meaning.
10. Promise a benefit in the headline instead of stating the content.
8. Never use more than three prepositions in a single sentence.
9. Make your title as short as possible without changing the meaning.
10. Promise a benefit in the headline instead of stating the content.
Stay tuned for more.
Click @Kjellvdv to follow.
I'll be releasing an ebook soon with more details and examples for each rule.
Click @Kjellvdv to follow.
I'll be releasing an ebook soon with more details and examples for each rule.
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